Build a Safer World.
TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.
TRM is a genuinely unusual company. Our investigators have helped expose North Korean state hackers. Our technology has traced stolen assets to their source within hours of a theft. The people here came from the CIA, NSA, Goldman Sachs, and Google — united by the belief that crypto shouldn't be a free pass for bad actors. Most people don't know this. You'll change that.
As Head of Talent Culture & Identity, you'll shape how the world's best people perceive TRM — not through press releases or LinkedIn posts, but through narrative that makes someone stop and think that's where I want to be. You'll find the emotional core of what makes TRM worth joining, give it shape and voice, and figure out how to make it land with the people who matter most.
This is a high-autonomy role. You'll set the quality bar and own the story. You'll partner with a strong executor who handles distribution and operational fundamentals — your job is the vision, the voice, and the narrative architecture.
What you'll do
Unearth and shape TRM's employer narrative — the stories, characters, and moments that make the company feel alive to an outsider
Define what belonging at TRM looks and feels like, then build the artifacts that communicate it: content, experiences, community, media
Work directly with TRM's leadership, investigators, and engineers to surface the stories that no one else is telling
Create cultural positioning that attracts people who are the best at what they do — and who want to be somewhere that matches their standard
Shape TRM's presence in the rooms that matter — with a sharp point of view, not just a logo
Develop a clear opinion on which audiences TRM should be famous with, and architect a path to get there
Who you are
You may not have "talent marketing" on your resume. That's intentional — this function doesn't really exist at the level we need it, so we'd rather find someone who has built something analogous somewhere else. What we're looking for is someone who has made people want to be part of something. Maybe you:
Built community and belonging for an organization where the identity of membership mattered as much as the offering itself
Created the cultural narrative for a brand, team, or institution that people were proud to be associated with
Directed creative for organizations where emotional resonance was the whole point
Know how to find the human truth in something and make it land with the right audience
Beyond background, you have a genuinely high quality bar — you can feel the difference between content that resonates and content that just exists. You operate well with autonomy, think in terms of identity and belonging rather than just channels and metrics, and can extract a compelling story from a conversation, a policy doc, or a product demo. You're energized by TRM's mission — the work here is serious, and you'll need to make that land without making it feel heavy.
About the Team:
You'll partner closely with Marketing, Talent, and TRM's senior leadership. Your execution partner handles the operational layer — distribution, performance tracking, logistics — so you can stay focused on craft and strategy. The culture here rewards high ownership, speed, and taste.
Team Operating Rhythms:
Work hours: Minimum 4-hour overlap with EST business hours
Communication: async-first with synchronous check-ins as needed
Learn about TRM Speed in this position:
Within 30 days, you have shipped your first executive-bylined long‑form piece and have a 90‑day editorial calendar in flight
Within 60 days, you have launched the cadence: a recurring channel (podcast, newsletter, or blog series) is publishing on a predictable schedule and being measured
Within 90 days, the recruiting team is closing on candidates who cite your content as the reason they applied
AI Fluency at TRM
AI fluency is a baseline expectation at TRM.
We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks.
At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to:
Accelerate repeatable workflows
Structure and solve problems
Improve output quality
Increase speed and leverage
You will be evaluated on applied AI fluency during the interview process.
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