We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
We are seeking an experienced Director, Global Media Planning to support frontline and catalog repertoire on a global scale. This is a permanent, full‑time position. The ideal candidate is passionate about the ever‑changing advertising landscape and music.
Responsibilities
- Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices.
- Develop and delegate execution of global full‑funnel campaigns across social, video, and programmatic platforms.
- Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns.
- Build and manage first‑party and custom audiences for activation across DSPs.
- Manage global media budgets, tracking spend, pacing, and optimization opportunities.
- Research trends, innovations, and changes that impact media planning and buying.
- Lead test‑and‑learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
- Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions.
- Understand pixel implementation on websites for data collection and conversion tracking.
Qualifications
- Bachelor’s degree, preferably in advertising, marketing, business administration, or communications.
- 5+ years media planning or buying experience – preferably within entertainment, e‑commerce, or agency environments.
- Confidence in written and verbal communication skills in a client‑facing environment.
- Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs.
- Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify.
- Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings.
- Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire.
- Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media.
- Passionate music fan.
Benefits
- Comprehensive medical, dental, and vision coverage, including 100% coverage for out‑patient in‑network mental health services.
- Fertility coverage for eligible medical plan participants.
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
- Student loan repayment assistance and tuition reimbursement.
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
- Flexible paid time off (PTO) for exempt employees.
- 3‑weeks PTO for non‑exempt employees.
- 2‑weeks paid winter break.
- 10 company holidays (including Juneteenth and Wellbeing Day).
- Summer Fridays (between Memorial Day and Labor Day).
- Generous paid parental leave for every type of parent.
Compensation
Salary Range: $86,400 – $145,000. The actual base salary offered may vary based on qualifications, experiences, location, and other factors.
Equal Opportunity Employer
Universal Music Group is an Equal Opportunity Employer.
E‑Verify
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E‑Verify in California and New York, and we cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.
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