Digital Marketing & Web Manager Job at A.N.Abell Auction Co. in Los Angeles

A. N. Abell Auction Co. — Los Angeles (City of Commerce), CA Full‑Time • On‑Site • $70,000–$100,000 DOE

Abell Auction Company, a Los Angeles institution since 1916, is seeking a hands‑on Digital Marketing & Web Manager to own our full online presence. This role blends web development, content management, and digital marketing—ideal for someone who can build, execute, and elevate how a historic auction house presents itself online.

You’ll work closely with leadership, photographers, and catalogers to turn each sale into a compelling digital experience that reaches collectors, dealers, and estates locally and worldwide.

What You’ll Do

Web & Digital Infrastructure

• Manage website hosting, domains, SSL, deployments, and platform credentials
• Maintain auction-platform listings (LiveAuctioneers, Invaluable, Bidsquare)
• Upload and QC catalog content, photography, and lot details
• Maintain integrations (CRM, analytics, email, ad pixels)

Digital Marketing

• Develop and execute SEO, SEM, email, and paid social strategies
• Produce short‑form video and social content throughout each sale cycle
• Track performance using GA4, GTM, and Search Console
• Report on KPIs including bidder growth, ROAS, and engagement

Email & Social

• Create 6–10 email campaigns per sale cycle
• Maintain consistent posting across Instagram, Facebook, LinkedIn, TikTok
• Grow and segment email lists; conduct A/B testing

What You Bring

• 4+ years in web development + digital marketing
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Strong SEO and analytics skills (GA4, GTM, GSC)
• Ability to write clear, accurate catalog and marketing copy
• Interest in art, antiques, or the collector market
• Flexible availability during preview and auction periods

Bonus: Video editing skills, experience with auction platforms, or prior work in galleries, museums, or luxury goods.

Success in This Role

• A polished, functional, mobile‑friendly website
• Strong email performance (25–35%+ open rates)
• Year‑over‑year bidder growth and improved cost‑per‑bidder
• Measurable gains in social engagement and organic search

To Apply

• Send your cover letter, resume, and portfolio (web, email, social, SEO, analytics) to pat@abell.com. Applications without a cover letter and portfolio will not be considered.