Product Marketing Manager - Corporate & Investment Banking

Product Marketing Manager

Texas Capital is a financial institution dedicated to helping businesses and their leaders succeed. We combine deep industry expertise with a commitment to building lasting relationships.
We are looking for a Product Marketing Manager who will collaborate closely with our Corporate and Investment Banking teams—Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions—to develop proactive marketing strategies and campaigns that accelerate business development.
Responsibilities

Develop and execute marketing plans and campaigns for Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions lines of business to drive growth.
Produce high-impact content, including thought leadership articles, research reports, presentations, and one-pagers that showcase the firm’s expertise.
Partner with the broader marketing organization to manage campaigns across paid and owned channels.
Collaborate with Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions teams to develop integrated marketing approaches supporting business development initiatives.
Track key performance indicators (KPIs) to measure marketing effectiveness and report findings to leadership.
Commercialize the accomplishments of the Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions teams to deepen awareness of the firm’s capabilities with key target audiences.
Identify and create relevant marketing assets that support the entire purchase funnel, driving awareness, consideration, and inbound inquiries.
Ensure all marketing communications and activities adhere to financial regulations.
Qualifications

7–8+ years of experience in financial services marketing; B2B preferred.
Bachelor’s degree in business or marketing; MBA preferred.
FINRA Series 7 license preferred or ability to acquire within 6 months of hire.
Knowledge of Corporate Banking, Investment Banking Industry Coverage, and Mergers and Acquisitions products and solutions.
Proven ability to collaborate with product teams on launches of new products and updates of existing products.
Extensive direct marketing experience with a strong understanding of digital marketing techniques.
Understanding of interconnectivity of marketing channels—web, advertising, digital, print, social, and email—and how to utilize each for a multiplier effect.
Demonstrated ability to collaborate with cross‑functional teams and drive adoption in asset usage.
Superior communication and problem‑solving skills, with a quick learning and adaptive mindset.
Self‑motivated, able to work independently, with strong organizational skills and flexibility in a growing and changing environment.
Comfortable using collaboration and CRM tools such as Copilot, Asana, and Salesforce.
Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.
The duties listed above are the essential functions or fundamental duties within the job classification. The essential functions of individual positions may differ. Texas Capital Bank may assign reasonably related additional duties consistent with standard departmental policy.
Texas Capital is an Equal Opportunity Employer.

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