Social Media Coordinator

Hype and Vice is a fast-growing, women-founded brand that merges fashion and team spirit. We create licensed college and sports apparel with a trend-forward, community-driven approach.
The Role:
We’re looking for a Social Media Coordinator who lives at the intersection of internet culture, sports, and fashion. This role is all about creating content that resonates, moves fast, has the potential to go viral, and captures the humor and energy of sports fandom—while also delivering elevated, aesthetic content that reflects our brand. You’ll be responsible for turning trends, cultural moments, and fan behavior into content that feels on-brand, visually compelling, and genuinely entertaining.
Key Responsibilities:
Create and execute social-first content across TikTok, Instagram, and emerging platforms
Identify, adapt, and execute on trending formats, sounds, and cultural moments in real time
Concept and produce a mix of short-form video content, from humorous, trend-driven posts to elevated, aesthetic brand content
Translate sports moments, fan behavior, and team culture into timely, engaging, and shareable content
Develop content that balances humor, relatability, and strong visual identity
Maintain a cohesive, on-brand aesthetic across all social platforms
Manage day-to-day posting, scheduling, and platform optimization
Engage with our community through comments, DMs, and interactive content
Monitor performance metrics and iterate quickly based on what’s working
Collaborate with the marketing and creative teams on campaigns, launches, and activations
Stay ahead of social trends, creators, and platform updates
Qualifications:
1–3 years of experience in social media, content creation, or a similar role
Deep understanding of TikTok, Instagram, and short-form content trends
Strong awareness of sports culture, fandom, and current conversations across leagues and teams
Proven ability to create content that is engaging, shareable, and has viral potential
Strong sense of humor with the ability to create content that feels natural, not forced
Strong eye for visual storytelling, styling, and aesthetic consistency
Creative thinker who can balance trend-driven content with brand-building visuals
Comfortable moving quickly, testing ideas, and adapting in real time
Passion for fashion, sports, and pop culture
Why Join Us
Be part of a fast-growing, trend-driven fashion brand working with major sports leagues
Create content that sits at the intersection of sports, fashion, and internet culture
Opportunity to contribute creatively and bring ideas to life across our social platforms
Gain hands-on experience creating both viral, trend-driven content and elevated, aesthetic brand content
Have a direct impact on how our brand shows up online and engages with our community
Work in a collaborative, fast-paced team environment with real ownership
Hybrid work model — in office 3 days per week
Competitive pay ($28/hour), health benefits, PTO, and 401(k)
To Apply
Submit your resume along with links to social media content, portfolios, or accounts that showcase your work.

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