Event Marketing & Promotions Manager

About Leaf Café: Leaf Café is a wellness-focused café offering premium coffees, teas, CBD-infused drinks, functional mushroom beverages, and a wide selection of wellness products. We are passionate about intentional living and building community through education, flavorful experiences, and meaningful conversations.

Position Summary
Leaf Café McKinney is seeking a creative and energetic Event Marketing & Promotions Manager to grow brand awareness, increase foot traffic, and promote our weekly events and special experiences. This role focuses on marketing, promoting, and helping execute events both inside the café and in the community. The ideal candidate is someone who loves building hype around events, connecting with the local community, and using social media, partnerships, and grassroots marketing to bring new customers through the doors.

Key Responsibilities

Event Marketing & Promotion

Promote weekly and special events through social media, email marketing, SMS campaigns, and in-store promotion

Create engaging content (photos, videos, posts, and flyers) to drive awareness and attendance

Coordinate with the café team to brainstorm creative event ideas and themed nights

Build excitement around events such as live music, wellness workshops, tasting events, and community gatherings

Community Outreach & Partnerships

Research and identify local vendor shows, expos, and community events in the Dallas/Fort Worth area

Represent Leaf Café at community events to promote the brand and invite new customers into the café

Build relationships with local businesses, event planners, wellness professionals, and influencers for collaborations and cross-promotions

Event Execution

Help organize and coordinate at least one weekly in-house event

Assist with event setup, promotion, and guest experience during events

Work with staff to ensure events run smoothly and guests have a memorable experience

Brand Ambassadorship
Educate customers about Leaf Café’s unique offerings including functional mushrooms, hemp-derived products, kava, and wellness beverages. Represent the brand in a positive and authentic way at events and community functions.

Marketing Support
Track event performance including attendance, engagement, and customer feedback. Help grow Leaf Café’s email and SMS marketing lists through event engagement. Collaborate with management on marketing campaigns and seasonal promotions.

Requirements

Reliable transportation and valid driver’s license

Strong understanding or willingness to learn about hemp, CBD, THC, kava, and functional wellness products

Creative mindset with experience in marketing, social media, or event promotion

Outgoing personality with strong communication skills

Ability to build relationships and connect with people easily

Highly organized with the ability to manage multiple projects at once

Comfortable working some evenings and weekends for events

Why Join Leaf Café McKinney?
Be part of a fast-growing wellness brand and community hub. Help shape the local alcohol-free nightlife and wellness culture. Work in a fun, creative, and supportive environment. Opportunity to grow with the brand and expand marketing initiatives.

Ready to help bring the Leaf Café community together and create unforgettable events? Apply today!

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