PUBLIC AFFAIRS SPECIALIST

Public Affairs Specialist

The primary purpose of this position is to serve as the Public Affairs Specialist responsible for all Army and Air National Guard public, community and media relations programs within the state.
Plans, develops, implements, and evaluates the state Public Affairs (PA) program.
Through media and audience analysis, determines PA program needs and organizational direction to achieve National Guard PA goals.
Advises and assists Unit Public Affairs Representatives (UPARs) and/or other personnel assigned public affairs responsibilities.
Develops directives, furnishes policy/procedures, and evaluates subordinate level program effectiveness.
Assists the ARNG State Recruiting and Retention Manager and ANG Senior Recruiter by providing media placement and print and electronic media support; developing public service announcements; and supporting recruiting drives and special events.
Acts as point of contact for NGB Historical Services Team for all historical matters. Serves as coordinator for units and individuals entering annual military print and electronic media competitions.
Prepares and coordinates special projects to inform all guard members, technicians, families and employers of new policies, programs, or activities.
Provides public affairs annexes to state NG contingency plans.
Participates in budget process to ensure funding requirements are identified, and adequate funds are requested and available for PA operations.