Senior Creative Strategist

Senior Creative Strategist
The Sr. Creative Strategist is a data-driven, performance-minded leader who thrives at the intersection of creative and analytics. This person is energized by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy.

Success in this role looks like:

Consistently developing high-performing creative that drives customer acquisition and revenue growth

Leveraging data to inform strategic direction

Owning marketing direction & execution across paid social and other key channels for assigned categories

Elevating creative quality while maintaining strong alignment with brand identity

Acting as a strategic partner to Design, Brand, and Marketing leadership

Scaling Paid Social performance and expanding new and existing departments into core growth channels

Responsibilities

Lead marketing strategy for owned department(s), primarily across paid social channels but also inclusive of activations across affiliate, PR, CRM, and emerging channels

Develop performance-driven creative strategy for Paid Social campaigns with oversight from the Director of Creative Strategy

Create high-converting ad briefs that drive revenue growth and new customer acquisition

Analyze & present performance data in platforms such as Meta Ads Manager and TikTok Ads Manager, and Looker

Conduct consumer, product, and competitor research to inform strategic direction

Identify trends and winning concepts within the social media ecosystem

Lead and participate in brainstorm sessions to generate scalable ad concepts

Collaborate cross-functionally with Graphic Design, Brand, and Strategy teams to produce performance-driven assets

Write creative briefs and copy for video, static ads, banner ads, direct mail, press, and other marketing materials

Ensure all creative work aligns with brand identity, tone, and style

Provide strategic feedback to designers and execute on feedback from leadership

Contribute to shoot briefs to ensure successful capture of branded visual assets

Conduct A/B testing and analyze creative test results to iterate and optimize performance

Utilize data-driven insights to continuously refine creative direction

Qualifications
Required

Bachelor’s degree required

5+ years of relevant creative and marketing experience

Paid Social and/or Direct Response experience required

Strong analytical mindset with the ability to interpret data and drive actionable insights

Experience with Meta Ads Manager; familiarity with TikTok, YouTube, Snapchat, or other paid platforms preferred

Excellent written and verbal communication skills

Strong project management skills with the ability to manage multiple workstreams

Deep understanding of social media platforms (Instagram, TikTok, Facebook)

Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail)

Ability to thrive in a fast-paced, deadline-driven environment

Strong collaboration skills across creative and marketing teams

Pay Range: $100,000 USD - $130,000 USD

Equal Opportunity & Hiring Integrity
Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form.

Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.

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