World Cup Ambassador & Social Content Creator

Tom’s Watch Bar – World Cup Ambassador
The Ultimate Summer of Soccer Job
Do you love football? Can you talk about the World Cup for hours? Welcome home.

Do you enjoy sports bars, social media, big crowds, and occasionally buying strangers a beer in the name of “marketing”?

We are hiring one Tom’s World Cup Ambassador in each of our 18 U.S. locations ahead of the World Cup.

Your mission:
Become the face of football at your local Tom’s Watch Bar. Part ambassador, part content creator, part hype machine, part football encyclopedia, and part professional socializer.

Non-negotiables:

Must be able to start ASAP (Tuesday, May 26)

Must be 21 or older

Must be ok with an 8-week contract

Must share your social media handles as part of your application

What You’ll Actually Do

Promote Tom’s World Cup viewing experiences and reserved seating opportunities on your social media

Create nonstop World Cup content across every platform imaginable (allowing you to grow your own handles alongside this role)

Post crowd shots, reactions, matchday energy, predictions, memes, celebrations, and general football chaos

Hang out at Tom’s Watch Bar in the lead-up to the World Cup, and especially during key football events and World Cup matches

Talk football with guests and build excitement around the tournament

Use a personalized ticketing link and earn commission on ticket sales you drive

Create an atmosphere, build a crowd

Help turn your local Tom’s into the go‑to World Cup destination in your city

Build relationships with local supporter groups, influencers, soccer communities, and fans

Make friends and influence people

You’re not just watching soccer. You’re turning Tom’s into your city’s World Cup HQ.

What We’re Looking For

You are active and savvy on all social media platforms

You can create fun, engaging content quickly

You know your city and local market

You genuinely know and love football/soccer

You understand the World Cup and global football culture

You have energy, personality, and can work a crowd

You are outgoing and comfortable talking to strangers, and on camera

You are 21+ years old

Bonus points if:

You support a club irrationally

Your mood depends on VAR decisions

You already spend too much time in sports bars anyway

Is This for Real?

Yes, this is a real job

Yes, you’ll have a Food & beverage allowance

Yes, you should talk football with strangers

Yes, you will be the face of football in your town

Yes, it’s basically a football summer camp for adults

The Details

Approx. 8-week engagement surrounding the World Cup

One ambassador hired per Tom’s Watch Bar location

Flexible scheduling built around World Cup matchdays and events

Food & beverage allowance provided during activations

Commission opportunities tied to ticket sales

Potential for longer‑term opportunities beyond the tournament for the right candidates

Simply put – if it’s happening at Tom’s, your city should see it online immediately

The Goal
This is not just about watching matches. It is about building atmosphere, community, energy, and excitement around the biggest sporting event in the world.

We want people who can make Tom’s feel like the center of the football universe in their city.

If that sounds like you, we should talk.

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