VP, Marketing Strategy (Rock, Alternative, & Country)

VP, Marketing Strategy (Rock, Alternative, & Country)

The Marketing department at Warner Records is the strategic engine of the label. We architect the global trajectory of our artists, turning artistic vision into commercial dominance through rigorous research, creative disruption, and front‑line campaign leadership.
About Your Role

As the chief strategist for a diverse roster ranging from emerging talent to global icons, you will leverage a deep understanding of the Rock, Alternative, and Country landscapes to build distinct, competitive identities for our artists.
Responsibilities

Develop comprehensive and strategic marketing campaigns, goals, and milestones to position artists as global stars.
Analyze artists’ fan bases and create growth strategies to increase fan engagement.
Collaborate with Digital, Sync, Radio, Publicity, and other departments to deliver fully integrated campaigns.
Lead internal artist task forces and management status calls, ensuring all teams remain on‑strategy.
Work with Creative Services to maintain a consistent, compelling visual and narrative thread across all consumer touchpoints.
Conduct rigorous post‑mortem analyses for priority launches to refine future initiatives and maximize ROI.
Continuously review real‑time data and adjust marketing plans to meet set goals, managing fluid marketing timelines extending 12 months or more.
Identify and secure high‑impact partnerships across sports, lifestyle, and retail sectors to expand artist reach beyond traditional music channels.
Manage global project budgets with total accountability, ensuring spend is optimized for maximum market impact.
Act as the primary liaison between artist/management and the label on all marketing matters.
Represent Warner Records at shoots, shows, and industry events, fostering relationships built on trust and ingenuity.
Qualifications

At least 8 years of high‑level marketing experience at a major record label, specifically within the Rock, Alternative, or Country genres.
Proven ability to draw actionable conclusions from real‑time data while maintaining the integrity of the artist’s creative vision.
Executive presence and strong interpersonal skills to manage internal relationships and lead high‑stakes creative discussions.
Portfolio of successful campaigns where you have personally led strategy from inception to global commercial success (preferred).
Additional Information

Annual Rate: $150,000 – $175,000 annually.
This position requires a minimum of 4 days per week in the office.
Warner Music Group is an Equal Opportunity Employer.

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