Tactical Gear Brand Media and Content Coordinator

Benefits

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

This job is Full Time and Onsite Only (no remote work)

Must be able to put together tactical gear setups without assistance (plate carriers, chest rigs, combat belts, helmets, firearms setups, etc.) and have the media skills necessary to create engaging content that increases sales, customer engagement, and overall brand awareness. This role is NOT for generic marketers or entry-level social media managers.

AXL Advanced is seeking a highly motivated Media & Content Coordinator to help support content creation, product launches, social media, customer engagement, and day-to-day media operations for one of the fastest-growing tactical gear brands in the industry.

We are looking for someone who:

Understands modern tactical gear and firearms culture

Can create engaging short-form content for Instagram, TikTok, Facebook, X, and YouTube Shorts

Understands how to communicate products and gear setups to end users

Is organized, self-motivated, and capable of working independently

Wants to help grow a respected tactical gear brand

Responsibilities

Assist with creating and publishing content across Instagram, Facebook, TikTok, YouTube, X, Shopify, and email

Help create engaging short-form video content focused on products, gear setups, launches, and tactical use-cases

Assist with product launches, newsletters, social posts, and promotions

Coordinate with internal teams to help keep content and launches organized and on schedule

Interact with customers through Instagram DMs, comments, story replies, and social media engagement

Help foster positive relationships with customers, creators, influencers, and industry homies

Assist with photography, videography, editing, captions, and social media publishing

Support website and Shopify content updates when needed

Attend trade shows, range days, industry events, and media shoots when needed

Qualifications

Must understand tactical gear, firearms accessories, and modern equipment setups

Must be able to independently configure/load tactical equipment setups without assistance

Strong understanding of Instagram, TikTok, YouTube, and modern social media platforms

Comfortable shooting/editing short-form video content

Organized, self-motivated, and dependable

Strong communication skills

Photography/video editing experience preferred

Shopify, Klaviyo, Adobe Suite, CapCut, or similar experience preferred

Additional Information

Full-time onsite position in Wylie, Texas (75098)

Some travel, trade shows, range events, and industry events may be required

Employee discounts and industry access available after 90 days

Medical, Dental, and Vision after 60 days

401k with company match after 1 year

PTO after 90 days

#J-18808-Ljbffr