Product Marketing, Personas (Clay for Marketing)

We help organizations turn any growth idea into reality.

Product Marketing, Personas (Clay for Marketing)
We're seeking a Product Marketer to lead Clay's expansion into the marketing persona – a high‑impact role focused on reaching a meaningful new audience within our existing customer base and beyond.

What You'll Do

Build the Clay for Marketing playbook – own positioning, use cases, and campaigns that help marketers understand what Clay enables for their work.

Translate Clay to a new audience – adapt Clay's positioning, historically built for RevOps, so it lands credibly with marketers.

Communicate ROI in marketer language – build positioning and assets tightly aligned with the outcomes marketing teams are measured on.

Drive cross‑sell within existing customers – partner with a specialized expansion team to reach the marketing persona inside current accounts and grow Clay's footprint.

Stay close to customer conversations – get looped into real sales deals, talk to prospects, and use those insights to refine positioning and assets.

Prioritize the highest‑leverage use cases – identify which marketing use cases and sub‑personas to start with, rather than spreading thin.

Set the foundation for new personas – develop a framework Clay can reuse as we expand into additional personas over time.

Partner with EPD on persona‑specific gaps – surface product feedback when justified, and partner with Product to close it.

Use AI tools to work smarter – integrate AI tools (including Clay) to automate routine tasks and make your work more effective.

What You'll Bring

5+ years of professional experience in product marketing or growth marketing.

Nice to have: experience as a marketing generalist, ideally at an early‑stage company where you owned multiple parts of the function.

Experience in marketing a GTM product or prior B2B SaaS product marketing experience.

Strong positioning and messaging craft, with the ability to communicate ROI in language marketers care about.

Strong visual design craft – you can tell a story visually in slides and ship a great one‑pager.

Marketing acumen – you can credibly talk to our ICP and understand the craft.

0 → 1 comfort – you can handle finding product‑market fit, and help guide various cross‑functional teams (EPD, Ops, New Verticals, etc.).

Commercial acumen – you'll identify the highest‑leverage use cases and personas to start with, rather than spreading thin.

Comfortable being external‑facing and excited to connect with prospects and customers.

Compensation Range: $180K - $220K

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