Marketing Manager

Marketing Manager Planet 13 is proud to be one of the largest, most advanced, and sustainable providers of medical cannabis in Florida. Our mission is to help our Florida friends and neighbors live their healthiest lives with our all-natural, sun-grown cannabis products. The Marketing Manager is responsible for executing and managing day-to-day marketing operations for Planet 13's Florida markets. This role serves as a hands-on contributor and team leader, responsible for developing, implementing, and optimizing multi-channel marketing campaigns across digital, in-store, and community platforms. The position collaborates closely with retail leadership, store teams, and cross-functional partners to ensure marketing initiatives are executed consistently, on time, and in alignment with business objectives. The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects while balancing both strategic Essential Duties and Responsibilities include the following. Other duties may be assigned.
Essential Duties and Responsibilities include the following:
Plan, execute, and manage market-specific marketing campaigns across digital, social media, email/SMS, in-store promotions, and community initiatives.
Develop campaign timelines, briefs, and asset requirements, ensuring projects are completed accurately and on schedule.
Coordinate the creation and deployment of marketing content in collaboration with internal teams and external partners.
Ensure all marketing materials comply with company standards and Florida state cannabis regulations.
Manage multiple marketing projects simultaneously using project management tools, ensuring deadlines and deliverables are met.
Track marketing budgets, monitor vendor performance, and reconcile expenses against approved plans.
Identify and communicate budget variances and recommend cost-effective solutions.
Support new store openings, promotions, and in-store marketing initiatives.
Partner with retail and operations teams to align marketing efforts with store readiness and business needs.
Evaluate in-store customer experience and provide recommendations for improvement.
Monitor and analyze campaign performance using available data and reporting tools.
Provide regular updates to leadership, including key performance metrics, insights, and recommendations.
Identify trends and opportunities to improve marketing effectiveness and return on investment.
Supervise and support a small marketing team, including assigning work, providing feedback, and supporting development.
Coordinate cross-functional efforts to ensure alignment and execution of marketing initiatives.
Promote a high standard of organization, accountability, and execution within the team.
Comply with all HR policies including confidentiality and non-disclosure.
Assist with the implementation of company policies, standard operating procedures, and performance standards.
Maintain a clean and organized work environment.
Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.
Supervisory Responsibilities Manages a total of 2+ employees. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Benefits:
Health, dental, and vision insurance
Paid time off (PTO)
Sick time
401(k) retirement plan
Employee discount
Early access to earned wages before payday
Cancer and Critical Illness insurance
Life insurance
Competencies To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
Delegation - Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self-available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
Impact & Influence - Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
Recruitment & Staffing - Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.
Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
Ethics - Treats people with respect; promotes a harassment-free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and