Product Marketing Manager, Creator Growth (Podcast)

Requirements

You have 5+ years of experience in product marketing or marketing within a tech environment
, You have led large-scale initiatives and know how to balance user needs with business outcomes
, You care about creators and have a strong understanding of the podcast, video, or platform ecosystem
, You are experienced in developing product positioning and leading go-to-market strategies
, You collaborate effectively with product, engineering, and data partners to drive impact
, You communicate clearly and influence stakeholders across different levels and functions
, You stay organized and adaptable while managing multiple priorities in a fast-moving, global environment
What the job involves

Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth
, We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify
, Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities
, This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems
, We are looking for a Product Marketer to own product marketing for our foundational video and podcast creator capabilities
, In this role you will lead the GTM strategy for new creator products and initiatives, influence product strategy in close collaboration with the R&D teams to enable our creators to grow their audience and make a living off of their art
, Finally, you will collaborate with our marketing teams to educate and launch new products to creators
, Lead go-to-market strategies for new creator products and capabilities, from early concept through launch
, Shape product positioning, messaging, and narratives that resonate with creators and reflect real need
, Partner closely with R&D teams to influence product strategy and ensure strong market fit
, Collaborate with global marketing teams to plan and execute launches that educate and inspire creators
, Define success metrics and track adoption, using insights to continuously improve performance
, Identify new opportunities through market analysis, competitive benchmarking, and creator feedback
, Work cross-functionally with research, insights, and product teams to inform roadmap decisions and marketing strategy

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