Marketing Manager

About Kijung Hospitality Group
Kijung Hospitality Group is the team behind two of the most recognized Korean BBQ brands in the country — Baekjeong Korean BBQ and Ahgassi Gopchang. With locations across Southern California, Northern California, and the Pacific Northwest, we are on a mission to make Korean BBQ culture a mainstream dining experience for all. We move fast, think creatively, and care deeply about community, culture, and great food.

The Role
We are looking for a self‑driven Marketing Manager who can take ownership of day‑to‑day marketing operations with confidence. You will manage your own workstreams, coordinate vendors and partners, and execute campaigns from concept to completion — working closely with the Sr. Marketing Manager on strategy and direction. The ideal candidate is someone who can run with a brief, ask the right questions, and bring ideas to life.

You will work across both Baekjeong and Ahgassi brands, collaborating with store GMs, creative vendors, influencers, event partners, and the operations team. You are someone who thrives in a fast‑paced environment, has strong familiarity with Korean food and culture content trends, and knows how to turn a marketing idea into a real‑world activation.

Key Responsibilities
Social Media & Content

Manage and grow Baekjeong and Ahgassi social channels (TikTok, Instagram, etc.)

Identify trends, memes, and viral formats relevant to Gen Z and food culture audiences

Conduct regular channel audits, track performance metrics, and recommend optimizations to drive growth.

Influencer & Brand Partnerships

Find and manage influencer relationships across food, lifestyle, K‑Pop, gym, golf, and diverse creator communities

Coordinate food‑for‑content partnerships and paid ambassador campaigns end‑to‑end

Track deliverables, usage rights, and post performance for all influencer activations

Events & Promotions

Project manage participation in major event activations, and community events

Coordinate in‑store promotional campaigns - gift card promos & seasonal campaigns

Manage relationships with event organizers and production teams

Build and maintain the annual marketing calendar, including K‑Pop and cultural tentpole moments.

Vendor & Creative Management

Manage briefs and timelines with our in‑house graphic designer for all creative deliverables — menus, signage, social graphics, packaging

Manage print vendors, merchandise suppliers (Alibaba/domestic), and specialty item producers

Coordinate menu photography shoots — compile photo gaps, book photographers, manage logistics

Qualifications

5–7 years of marketing experience

in restaurant, hospitality, food & beverage, or consumer brand marketing.

2–4 years of management experience

leading marketing projects, campaigns, vendors, or team members.

Demonstrated ability to independently manage campaigns, partnerships, and vendors from inception to completion.

Deep knowledge of TikTok, Instagram, and short‑form video content — including what drives performance and why.

Strong project management skills with the ability to oversee multiple workstreams simultaneously.

Excellent written and verbal communication skills, with experience managing external partners and internal stakeholders.

Proficient in Microsoft 365 and project management tools such as Asana, Notion, or equivalent.

Ability to thrive in a fast‑paced environment with shifting priorities and tight deadlines.

Strongly Preferred

Genuine passion for Korean food, K‑Pop, and Korean culture — you understand the community and the audience.

Experience managing influencer programs and food‑for‑content partnerships.

Experience coordinating food or lifestyle events and festivals.

Multi‑location or franchise restaurant marketing experience.

Korean language proficiency is a plus but not required.

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