Marketing and Communications Specialist

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.Join our Marketing Team as a Marketing and Communications Specialist located in our Miami office.We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate is a strong writer with a keen attention to detail who ensures efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent written and oral communication skills are essential for collaborating effectively across teams and delivering exceptional client service. If you are someone who demonstrates initiative, adaptability, and strong problem-solving capabilities, we invite you to join our team.This role will be in office four days a week in our Miami Office. This role reports to the Director of Media Relations and Communications.Position SummaryThe Marketing and Communications Specialist works as part of the Communications team to provide research and writing support for public relations and marketing content initiatives, including media outreach and interviews, awards nominations, and press releases. The position will help to drive media and communications efforts for the firm’s offices in Florida, as part of the overall global marketing and business development team. Candidate should also be flexible to work overtime as needed.Key ResponsibilitiesWorks hand in hand with the Marketing and Communications Manager, Director of Communications, Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives of the firm, offices, and practicesSupports the media relations strategy of the firm, focused on the Florida offices and targeted practice areasEngages with reporters and identifies opportunities to place attorneys/stories in client-facing media, including local, national, legal, business, and trade publicationsCreates and maintains media lists, vets media opportunities, writes media pitches and schedules interviewsProvides media relations support, including monitoring interviews, prepping attorneys with talking points, media coaching and helping to promote / leverage content.Assists with media outreach and press releases for lateral hires throughout Florida and globally for various practicesDevelops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, speaking engagements, multimedia presentations, and other targeted effortsWrites press releases, internal communications, and other collateral as neededPlans, researches, writes, and executes awards submissions and nominationsInterviews attorneys and ghost writes content for various external publications and platformsProvides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for the firm’s Internet, presentations, white papers, advertising, video scripts, etc.Coordinates with attorneys and marketing/business staff to develop office and practice-specific marketing and communications plansProvides social media support, including drafting targeted posts, assisting with attorney training and helping attorneys to promote / leverage content.Collaborates with marketing and other business professionals throughout the firmOther responsibilities as neededQualificationsSkills & CompetenciesA self-starter and team player, able to accept direction, yet work independentlyAbility to synthesize complex information into a compelling narrative for media, or firm useExcellent prioritization, problem solving and time management skillsOutstanding communication skills, both written and oral; strong writer who excels at turning complex information into easily understandable copyFlexibility and adaptability in a fast-paced work environment that works well under pressureStrong client-first work ethicTech-Savvy problem solver who will have the ability to learn new programs or systems with ease, including using AIHighly organizedA positive attitude, strong attention to detail and possesses excellent multi-tasking and organizational skillsEducation & Prior ExperienceBachelor’s degree requiredIdeal candidate will have 5-8 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalistTrack record of successful media placements designed to build thought leadershipWriting portfolio that demonstrates experience translating complex topics into compelling copyStrong understanding of the news media and existing media relationshipsWell-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisionsKnowledge of AP Style, as well as rules of English grammar and styleAdept at utilizing Cision or other PR DatabasesExperience in leveraging social media channels to achieve maximum exposureTechnologyHigh level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook requiredKnowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTubeProficiency with using AI for writing and research tasksGT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.
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