Marketing and Communications Specialist

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Position
Marketing and Communications Specialist – Miami office

Position Summary
The Marketing and Communications Specialist works as part of the Communications team to provide research and writing support for public relations and marketing content initiatives, including media outreach and interviews, awards nominations, and press releases. The position will help to drive media and communications efforts for the firm’s offices in Florida, as part of the overall global marketing and business development team. Candidate should also be flexible to work overtime as needed.

Key Responsibilities

Works hand in hand with the Marketing and Communications Manager, Director of Communications, Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives of the firm, offices, and practices

Supports the media relations strategy of the firm, focused on the Florida offices and targeted practice areas

Engages with reporters and identifies opportunities to place attorneys/stories in client-facing media, including local, national, legal, business, and trade publications

Creates and maintains media lists, vets media opportunities, writes media pitches and schedules interviews

Provides media relations support, including monitoring interviews, prepping attorneys with talking points, media coaching and helping to promote / leverage content.

Assists with media outreach and press releases for lateral hires throughout Florida and globally for various practices

Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, speaking engagements, multimedia presentations, and other targeted efforts

Writes press releases, internal communications, and other collateral as needed

Plans, researches, writes, and executes awards submissions and nominations

Interviews attorneys and ghost writes content for various external publications and platforms

Provides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for the firm’s Internet, presentations, white papers, advertising, video scripts, etc.

Coordinates with attorneys and marketing/business staff to develop office and practice-specific marketing and communications plans

Provides social media support, including drafting targeted posts, assisting with attorney training and helping attorneys to promote / leverage content.

Collaborates with marketing and other business professionals throughout the firm

Other responsibilities as needed

Qualifications
Skills & Competencies

A self-starter and team player, able to accept direction, yet work independently

Ability to synthesize complex information into a compelling narrative for media, or firm use

Excellent prioritization, problem solving and time management skills

Outstanding communication skills, both written and oral; strong writer who excels at turning complex information into easily understandable copy

Flexibility and adaptability in a fast-paced work environment that works well under pressure

Strong client‑first work ethic

Tech‑savvy problem solver who will have the ability to learn new programs or systems with ease, including using AI

Highly organized

A positive attitude, strong attention to detail and possesses excellent multi‑tasking and organizational skills

Education & Prior Experience

Bachelor’s degree required

Ideal candidate will have 5‑8 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist

Track record of successful media placements designed to build thought leadership

Writing portfolio that demonstrates experience translating complex topics into compelling copy

Strong understanding of the news media and existing media relationships

Well‑versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions

Knowledge of AP Style, as well as rules of English grammar and style

Adept at utilizing Cision or other PR Databases

Experience in leveraging social media channels to achieve maximum exposure

Technology

High level of proficiency with Windows‑based software and Microsoft Word, PowerPoint, Excel and Outlook required

Knowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTube

Proficiency with using AI for writing and research tasks

GT is an EEO employer with an inclusive workplace committed to merit‑based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non‑discrimination on any protected basis.

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