Senior Social Content Creator

Persona Cosmetics is a fast-growing, founder‑led beauty brand creating effortless, high‑performing makeup designed to simplify beauty routines without compromising performance. Known for our best‑selling eyeliners, lip products, and everyday essentials, Persona has built a highly engaged audience through authentic storytelling, creator‑led marketing, and social‑first creative.

We are looking for a highly creative, trend‑aware, and execution‑focused Senior Social Content Creator to lead the creation of social‑first content across all major platforms.

Role Overview
The Senior Social Content Creator will be responsible for owning the creation and execution of Persona’s day‑to‑day social content across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms. This role is heavily focused on hands‑on content creation and production. The ideal candidate is deeply immersed in beauty and culture, understands what performs organically on social platforms, and can independently concept, shoot, edit, and deliver high‑performing content at a fast pace. This person should have strong visual taste, understand how to make premium beauty content feel native to social platforms, and be comfortable both behind and in front of the camera when needed.

The Senior Social Content Creator will work closely with the social and community team, founders, and paid media team.

Responsibilities
Content Creation & Production

Concept, shoot, edit, and produce daily short‑form content for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms

Create highly engaging beauty content including tutorials, GRWMs, product education, trend‑driven videos, founder content, BTS, campaign support, and social‑first storytelling

Translate product launches, promotions, and brand initiatives into compelling social content

Capture both polished and lo‑fi content styles depending on platform and creative objective

Maintain a high volume of content output while ensuring strong creative quality and brand consistency

Editing & Platform Optimization

Edit short‑form videos optimized for engagement, retention, watch time, and conversion

Stay ahead of evolving platform trends, sounds, editing styles, hooks, and storytelling formats

Adapt creative quickly based on performance insights and platform behavior

Understand how to create content that feels organic to TikTok and Reels while maintaining Persona’s premium aesthetic

Creative Collaboration

Work closely with the Senior Social Media Manager to execute the broader social content strategy

Collaborate with influencer, paid media, and creative teams to support campaigns and product launches

Help source content ideas, trend opportunities, and creative concepts on an ongoing basis

Assist in organizing content shoots, creator sessions, and product‑focused filming days

Content Ownership & Organization

Own content production timelines and asset delivery

Maintain organized libraries of footage, edits, and social assets

Help establish scalable systems for content creation and production workflows

Support rapid‑turn creative requests for launches, retail moments, and viral opportunities

Qualifications

4+ years of experience creating social‑first content for beauty, fashion, lifestyle, or consumer brands

Strong portfolio showcasing TikTok, Instagram Reels, and short‑form video work

Expert‑level understanding of TikTok and Instagram content trends and platform behavior

Strong video shooting and editing skills

Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing platforms

Strong creative instincts with an eye for composition, lighting, pacing, and storytelling

Comfortable filming both products and talent

Ability to work quickly in a fast‑paced, founder‑led environment

Highly organized, proactive, and self‑directed

Preferred Experience

Beauty industry experience strongly preferred

Experience working with founder‑led or creator‑led brands

Comfortable being on camera when needed

Photography and lighting experience is a plus

Experience creating content that has driven strong organic performance or paid ad success

Familiarity with TikTok Shop and social commerce ecosystems

Compensation & Benefits

Competitive salary based on experience

Healthcare

Paid time off + paid sick time

401(k)

Employee product allowance and discounts

Opportunity to grow with a fast‑scaling independent beauty brand

Why Join Persona

Work directly with founders and have meaningful creative ownership

Help shape the visual and social identity of a fast‑growing beauty brand

Collaborative, entrepreneurial, and highly creative work environment

Opportunity to create impactful content seen by millions across social platforms

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