Sr. Associate Marketing Manager

Job Summary

The Sr. Associate Marketing Manager, Parts and Lubricants, leads the development of marketing plans that meet the Category and PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the PG&A e-commerce, product, sales and Brand marketing teams.
Essential Duties and Responsibilities

Planning
Develop integrated product marketing launch and go-to-market plans that include positioning, naming and message development.
Develop and manage multi-channel content strategy including photography, copy, animations, and video.
Ensure consistent adherence to brand guidelines for all marketing materials.
Marketing Asset Development & Execution- Market Research, Events, Campaigns & Tools
Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies.
Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, and presentations.
Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget.
Work with cross-departmental team to develop & maintain the master content and traffic calendars.
Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution.
Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front.
Lead planning and execution of events including dealer shows and consumer events.
Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP.
Build 1-1 relationship with consumers and build brand affinity through customer retention efforts.
Drive consumer insights generation and analysis via focus groups, surveys and other measurement.
Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences.
Keep current with emerging digital marketing channels (i.e. social, mobile, email, search).
Track, analyze and report on all campaign metrics.
Leadership
Work with cross-functional teams to deliver PG&A objectives.
Manage agency interaction, schedules, budgets and production of materials.
Required Skills and Knowledge

Bachelor degree in business, marketing or related.
5+ years marketing or related experience.
Proven leadership.
Strong project management skills.
Excellent written and verbal communication skills.
Ability to lead in a fast-paced environment, managing tasks on time and within budget.
Team leader who can work well across, and up and down the organization.
Ability to operate autonomously on location (video shoots, shows, consumer events, etc.).
Strong computer skills (Microsoft Office).
Working Conditions

Standard office environment; hybrid (Minneapolis office).
Some travel required.
The starting pay range for Minnesota is $83,000 to $109,000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography. While individual pay could fall anywhere in the range based on these factors, it is not common to start at the high end or top of the range.
To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.
This position is not eligible for sponsorship.
Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or Talent.Acquisition@Polaris.com. To read more about employment discrimination protection under U.S. federal law, see Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).

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