Sales Coordinator

About Generation Hospitality

As a recognized leader in the hospitality industry, Generation Hospitality Group brings unparalleled expertise in marketing, sales, operations and revenue management.

Position Summary
The Sales Coordinator is an entry-level administrative role designed to support the on-property Director of Sales and Sales Team. This position plays a critical part in driving overall sales performance by managing day-to-day administrative responsibilities, ensuring accuracy, organization, and timely execution of sales processes.

This role is

not responsible for proactive selling or direct revenue generation , but instead enables the sales team to focus on high-value activities by handling contracts, group logistics, reporting, and client coordination.

Key Responsibilities
Sales Administrative Support

Prepare and distribute group contracts, proposals, and agreements using approved templates

Maintain accurate and up-to-date files for all group and corporate business

Complete and manage rooming lists, reservations, and group block details

Track group pickup, cut-off dates, and key milestones

Assist with data entry and CRM updates (Delphi, Salesforce, or similar systems)

Client & Internal Coordination

Schedule appointments, site tours, and meetings for the Director of Sales and team

Serve as a point of contact for client logistics and administrative inquiries

Coordinate communication between sales, front office, and operations teams

Ensure all departments are informed of group details, special requests, and event needs

Event & Group Coordination

Assist with on-property execution of meetings, group stays, and small events

Prepare Banquet Event Orders (BEOs) and internal event documentation

Confirm event details with clients and internal teams prior to arrival

Help facilitate smooth transitions from sales to operations

Reporting & Organization

Generate weekly, monthly, and ad hoc sales reports

Track lead activity, bookings, cancellations, and production metrics

Maintain organized digital and physical filing systems

Support audit and compliance requirements for contracts and documentation

General Office Support

Manage incoming emails, calls, and inquiries as directed

Prepare presentations, sales materials, and collateral

Assist with marketing initiatives and database management as needed

Support additional administrative projects as assigned by leadership

Qualifications
Requirements

High school diploma or equivalent (Associate or Bachelor’s degree preferred)

Strong organizational and time management skills

High attention to detail and accuracy

Proficiency in Microsoft Office (Word, Excel, Outlook)

Strong written and verbal communication skills

Ability to multitask in a fast-paced environment

Preferred Experience

Previous administrative, hospitality, or customer service experience

Familiarity with hotel PMS/CRM systems (e.g., Opera, Delphi)

Basic understanding of hotel operations and group business

Core Competencies

Organization & Detail Orientation

– Ensures accuracy across contracts, rooming lists, and reporting

Communication

– Clear, professional, and timely coordination with clients and internal teams

Execution Focus

– Manages multiple tasks efficiently and meets deadlines consistently

Team Support

– Proactively identifies ways to reduce administrative burden for sales leaders

Problem Solving

– Addresses logistical issues quickly and effectively

Success Metrics

Accuracy and timeliness of contracts and documentation

On-time completion of rooming lists and group setup

Responsiveness to internal and external requests

Organization and cleanliness of sales systems/files

Support effectiveness as measured by Director of Sales productivity

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