Marketing and Communications Specialist

MARKETING AND COMMUNICATIONS SPECIALIST
SCHAUMBURG, IL - FLEXIBLE HYBRID SCHEDULE

Under the supervision of the Marketing and Communications Manager, the Marketing and Communications Specialist assists with the development and execution of strategic, audience- and benefit-focused marketing and communications plans for key elements of ASA’s product and program portfolio. The Specialist implements promotional tactics, monitors campaign KPIs, collaborates interdepartmentally, develops and leads the marketing strategy for ASA’s ANESTHESIOLOGY® annual meeting, guides approaches, and supports the execution of promotional tactics across marketing plans while working with external vendors for key projects.

Primary Position Responsibilities

Assist with the creation of strategic marketing and communications plans to achieve ASA goals, including data analysis, market research reporting, SWOT analysis, competitive and environmental scans, messaging frameworks, creative briefs, communications calendars, etc.

Develop and create promotional materials and implement multi‑channel tactical elements such as email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc., ensuring timely and on‑budget deployment.

Fully manage the communication efforts (from strategy through execution) for specifically assigned products or programs within the ASA portfolio.

Identify, monitor, and report on key performance indicators for marketing campaigns to ensure the achievement of desired results (e.g., sales revenue, registrations), provide insights and reports on campaign performance at appropriate frequency, and make recommendations for tactical adjustments.

Maintain the holistic digital advertising strategy, including budget allocation, across all areas of the portfolio. Employ leading‑edge approaches to place and report on digital advertising, including paid social, retargeting, SEO, AdWords, etc., and activate processes and workflows for maximum efficiency.

Use Google Analytics, Search Engine Marketing tools, including AdWords campaigns, third‑party digital advertising, email, and web analytics to monitor and report on campaign performance and adjust campaigns as needed.

Stay current on modern marketing principles and practices and innovative marketing trends that can be incorporated into ASA campaigns to enhance effectiveness and revenue.

Create, curate, and publish web content to support product lines and audience needs.

Assist the Marketing and Communications Manager with setting and monitoring communications budgets.

Perform work in alignment with ASA core values: Dedication, Collaboration, Commitment to Excellence, Continuous Improvement.

Position Qualifications

Bachelor’s degree from an accredited four‑year institution with a concentration in Marketing, English, Journalism, Communications, or equivalent experience.

Minimum 3 years of experience in a marketing role; association and/or advertising agency experience preferred.

Experience with marketing automation platforms, especially HigherLogic, Real Magnet, or Informz; strong copywriting and proofreading skills desired.

Experience with content management software such as SiteCore desired.

Direct experience planning and executing online advertising campaigns with demonstrated results.

Clear, descriptive, direct verbal and written communication style; presentation skills desired.

Solid project management and organizational skills, strong attention to detail, focus on producing quality, error‑free work.

Ability to plan projects, determine requirements, set realistic deadlines, manage expectations, manage change, and deliver results.

Ability to handle multiple projects at various stages.

Significant interest in learning marketing best practices and communication principles for the business of associations.

Strong service and quality orientation to clients, colleagues, and members.

ASA Benefits
Full slate of health, financial, and wellness benefits, including medical, dental, and vision insurance at a reasonable cost, 401(k) match, free fitness center, breastmilk shipping, CALM subscription, volunteer committees, employee resource groups, and more. Detailed benefits information available at https://www.asahq.org/about-asa/work-at-asa/benefits.

Position Compensation
This is an exempt/salaried position. Target hiring pay range: $65,000 to $80,000 annually. Not eligible for yearly bonus/incentive. Compensation decisions consider relevant experience, skills, certifications, business needs, and organizational policies.

EEOC Statement
ASA is an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans. Decisions affecting employment are considered without regard to criteria such as disability, race, color, religion, gender, national origin, age, genetic information, military/veteran status, sexual orientation, marital status, or any other protected characteristic.

Work Environment
While performing the duties, the employee will regularly work in an office environment with light noise, may be frequently interrupted, spend most of the day sitting and computing, and may be required to lift boxes weighing 10–25 lbs, requiring ability to bend at the waist and knee.

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