Copywriter

Ralph Lauren Corporation (NYSE:RL) is a global leader in premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality.

Copywriter, Social & Campaign
The Copywriter, Social & Campaign role is responsible for developing fresh, engaging, and brand-appropriate copy and content strategies that elevate our portfolio of brands. The role supports Women’s Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and special projects when needed. Working with concept design and brand marketing leads, the Copywriter will write optimal messaging and execute these strategies across all platforms in partnership with design, marketing, social, corporate communications, PR, and other teams. Responsibilities include writing copy for assigned brands and workstreams across all channels, as well as internal copy for global messaging documents.

Responsibilities

Partner with design, marketing, merchandising, digital design, and creative teams to develop seasonal content strategies across assigned brands to drive business in line with global corporate strategy.

Write and edit copy for seasonal and global brand campaigns for all owned platforms and channels.

Work with the design teams and brand marketing leads to ensure optimal product messaging and editorial strategies for each campaign.

Partner with marketing and design teams to bring these strategies to life across creative.

Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon.

Partner with digital copy and product copy teams to ensure consistent messaging.

Use latest performance metrics to inform content and copy strategy and execution.

As needed, assist the copy team with support across all Ralph Lauren brands and channels, including but not limited to Women’s & Men's Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and special projects.

Qualifications

Experience in fashion, beauty, editorial or ad agency environment preferred.

A personal passion for home interiors and women’s design, style, and luxury culture.

Strong conceptual skills with knowledge of how copy relates to design, graphics, and concept inspiration are highly desirable.

Excellent communication, organizational and problem‑solving skills, plus the ability to function within deadlines, while working both independently and as part of a team.

Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company.

Knowledge of luxury and fashion retail.

Computer literate, proficiency with standard suite of digital software and social media.

Must be proficient with AI and prompt building, as well as AI literacy and an interest in AI‑related trends.

Ability to work flexible hours, including outside of local time zone as needed.

Ability to travel as needed.

Salary
Salary range: $65,000 - $129,225 annually.

Work Arrangements & Hours
Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face‑to‑face interactions.

#J-18808-Ljbffr