Channel Marketing Lead — Hybrid

Job Description Summary
Execute cross‑functional retirement marketing campaigns to support the execution of plan sponsor strategies and improve participant retirement readiness.

Responsibilities

Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence, negotiating and balancing stakeholder and internal needs.

Efficiently and accurately execute campaigns to drive growth strategies for assigned products and channels, with experience across email, SMS, web promotions, digital, podcasts, and webinars.

Support client relationships through strategy calls, campaign go‑to‑market reviews, and quarterly results conversations.

Partner with Channel Managers to strategize and execute multi‑touch campaigns focused on product education, retirement readiness, and generation of in‑person/virtual interactions.

Provide team members with insight and direction to help meet organizational goals and drive team success, supporting cross‑training and collaboration.

Report on productivity, priorities, issues, and opportunities for improvement, ensuring adherence to established processes and recommending new workflows as needed.

Partner with Sales, Marketing, and Product to define goals and key performance indicators, performing campaign analytics reporting and translating insights into actionable plans.

Serve as an internal escalation point for campaign‑related issues.

Qualifications

Bachelor's degree in marketing, business, communications, or equivalent experience.

Eight years of experience in marketing communications, digital marketing, or project management.

Thorough understanding of traditional and digital platforms.

Broad experience developing and executing digital campaigns and complex projects.

Technical acumen to design campaigns that optimize the use of marketing platforms.

Creative thinker.

Excellent communication and relationship‑building skills.

Organizational skills to manage multiple projects in a fast‑paced environment.

Preferred Qualifications

Proven efficient utilization of content management platforms including Workfront and other marketing tools such as CMD, CRM, DAM (Brand folder), Salesforce Marketing Cloud, compliance (Red Oak), and Riddle Quiz.

Experience with change management.

Experience with products and services in a record‑keeping environment.

Understanding of B2B/B2C marketing best practices.

Financial services record‑keeping in retirement.

Certified PM.

Proven ability to develop efficient processes for individual and team execution.

Understanding of client‑facing work, client conversation, and client strategy development.

Understanding of consulting/advice services lead‑generation campaigns.

Deep understanding of various project types, handoffs, connection points, and required partnerships and relationships needed to deliver projects.

Proven track record of balancing stakeholder and internal needs.

Experience with stretch assignments beyond traditional PM work.

Working Conditions
Hybrid office environment: 3 days in office (Cedar Rapids/Denver).

Compensation

Salary generally ranges between $91,000 – $110,000 annually. Actual starting pay is determined by qualifications, experience, geography, and operational needs.

Typically eligible for an annual bonus based on the company bonus plan and individual performance, at the company's discretion.

Employment Eligibility
Applicants must possess legal authorization to work for the company in the U.S. without the need for immigration sponsorship or serving as an employer of record for immigration employment purposes. This role is not eligible for immigration‑related employment authorization sponsorship.

Legal Notice
This job description is not a contract of employment nor does it define specific job responsibilities. The company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. If an employee or applicant requests or requires an accommodation to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.

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