Lifecycle Marketing Specialist III

Lifecycle Marketing Specialist III
Remote

Summary
We're looking for a Lifecycle Marketing Specialist to help drive activation, engagement, and retention programs across our platform. This role blends strategic thinking with hands‑on execution — you’ll contribute to lifecycle strategy, design campaign approaches, and bring them to life through marketing automation. You’ll partner with the Lifecycle Marketing Lead to identify opportunities, develop program frameworks, and optimize performance across the full customer journey.

This is ideal for someone who thinks in systems and journeys, not just individual sends — and who can connect business goals to lifecycle levers with increasing independence.

Responsibilities

Contribute to lifecycle strategy — help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the journey and propose solutions grounded in data.

Design multi‑touch campaigns — develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in‑app, and other surfaces. Translate business objectives into lifecycle program briefs.

Own experimentation — design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.

Leverage data for decision‑making — use segmentation, cohort analysis, and funnel metrics to identify high‑leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.

Build & optimize campaigns — set up automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously improve based on performance data.

Partner cross‑functionally — collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Bring lifecycle perspective into planning conversations.

Drive reporting & insights — maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

Qualifications

5‑7 years in lifecycle marketing, email marketing, CRM, or marketing operations — ideally in a B2B SaaS or self‑serve platform environment.

Hands‑on marketing automation experience — built campaigns end‑to‑end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot). Comfortable with journey builders, logic branches, and dynamic content.

Solid working knowledge of segmentation — translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.

Analytical mindset — pull data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance, and know what "good" looks like for open rates, CTRs, and conversion metrics.

Detail‑oriented and organized — manage multiple campaigns simultaneously without dropping the ball on QA, timing, or stakeholder updates.

Clear communicator — document processes, summarize test results, and keep cross‑functional partners informed without hand‑holding.

Bonus: Experience with customer data platforms (Segment, mParticle), HTML/CSS for email, or familiarity with advertiser ecosystems and two‑sided platforms.

Pay range
$40 - $45 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job‑related knowledge, skills, and experience.

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