Social Media Coordinator

“Join the Acme Family”

SOCIAL MEDIA COMMUNITY COORDINATOR
FLSA Status: Full-Time Salary Exempt

Acme Brick Company, a Berkshire Hathaway company, manufactures and distributes brick and building materials across 13 states. We take pride in being more than a brick company—we're a team of dedicated professionals focused on quality products, exceptional service, and long-term partnerships.

Summary
Join our dynamic marketing team as a Social Media Community Coordinator! You'll collaborate on content creation, manage daily community engagement across platforms, and serve as our primary PR associate. This role combines social media expertise with operational support—maintaining processes, driving communication, and ensuring consistent, quality brand representation.

Essential Duties and Responsibilities (other duties may be assigned)
Community Management & Engagement

Manage day-to-day communication with our social media audience across all active platforms (Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, YouTube)

Monitor passive platforms (Bluesky, Threads, Truth Social) for brand mentions and emerging opportunities

Monitor, respond to, and moderate user comments, messages, and inquiries in a timely and professional manner

Develop and implement community engagement strategies to grow and nurture our online audience

Stay current on social media trends, best practices, and platform updates

Content Collaboration & Campaign Support

Collaborate with the Social Media Specialist to develop, create, and schedule trending content that boosts engagement

Assist in planning and executing social media contests, interactive content, and campaigns that encourage responses and conversations

Attend company events to capture photo and video content as needed

Influencer & Partner Outreach

Support our new influencer marketing initiative by assisting with outreach, communication, and coordination

Assist with identifying and engaging influencers, potential brand advocates, and partner brands to expand community outreach

Public Relations & Media Contact

Serve as initial contact for media inquiries and journalist communications

Write and distribute press releases and media materials

Develop and execute media pitches for company news and announcements

Maintain media contact database and coordinate interview logistics

Monitor media coverage and industry news

Brand Protection & Crisis Support

Support crisis management efforts by monitoring and addressing potential issues across social channels

Proactively identify and address conflicts that could impact the brand's reputation

Internal Programs & Training

Assist with social media training sessions for Acme Sales Associates

Support the Social Media Specialist in managing Sprout's Advocacy program for Acme Associates

Skills and Experience Required for Success

Bachelor’s degree (preferred but not required) or equivalent experience in marketing, journalism, English, communications, or public relations preferred

Prefer experience in social media management or community management

Experience with the major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, YouTube)

Microsoft Office experience (specifically with Excel, Word, PowerPoint, and Outlook). Familiarity with web-based design platforms (Adobe Express, Canva) is a plus

Excellent written and verbal communication skills

Strong understanding of major social media platforms and their best practices

Ability to work in a fast-paced environment and manage multiple priorities

Creative problem-solving skills and attention to detail

Competencies Required for Success

Passionate about social media and emerging digital trends

Empathetic and able to handle difficult online situations with tact and kindness

Self‑motivated and proactive

Team player with strong interpersonal skills

Adaptable and able to learn quickly in a changing digital landscape

Integrity

Communication

Teamwork

Analytical Thinking

Improvement Mindset

We are proud to be an Equal Opportunity/Affirmative Action employer. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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