Senior Manager of Marketing Operations and Planning

Senior Manager of Marketing Operations and Planning

At PetSmart, our marketing team passionately brings our brand to life, showcasing a profound love for pets. We are dedicated to curating personalized experiences for our consumers through exceptional, data-driven marketing capabilities.

This role encompasses vital areas such as Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. Each team member contributes a unique perspective, collaborating to craft meaningful and engaging experiences for pets and pet parents alike.

Collaborative Work Environment:

We prioritize teamwork and connection at PetSmart. This position is based at our Phoenix Home Office, with an expectation to work a minimum of four days in-office each week, allowing for one remote “flex day” with leader approval. This hybrid approach fosters collaboration while supporting flexibility for individual success.

About the Job
The Senior Manager of Marketing Operations and Planning plays a crucial role in orchestrating Marketing's involvement within PetSmart's Commercial Calendar, a vital enterprise planning process that integrates Merchandising, Merchandise Planning & Allocation, Digital, and Marketing.

Your leadership will be at the heart of PetSmart's Marketing organization, which includes Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. You will ensure cross-functional alignment, planning rigor, and execution readiness across the commercial milestones, focusing on effective planning, recapping, and communication.

In our dynamic, matrixed environment, you will drive enterprise integration, inform strategic decisions, and ensure that Marketing plans are cohesive, insight-driven, and aligned with our business priorities.

Core Responsibilities

Enterprise Commercial Calendar Coordination:

Oversee coordination of Commercial Calendar milestones within Marketing, collaborating with various teams.

Ensure Marketing presentations and inputs for milestones are complete and high-quality, developing and consolidating content in partnership with Marketing & Digital team members.

Represent Marketing in Commercial Calendar forums, clarifying needs and effectively cascading key takeaways to cross-functional partners and Marketing teams.

Proactively coordinate across Marketing teams to ensure adherence to Commercial Calendar timelines.

Lead Marketing Hindsight Processes

Direct the quarterly hindsight process across Marketing, collating and summarizing results with cross-functional partners.

Synthesize cross-channel performance, customer insights, and campaign outcomes into actionable insights.

Translate learnings into recommendations to enhance future Commercial Calendar planning and marketing strategies.

Own the Weekly Business Recap for Marketing that collates key customer and marketing insights.

Campaign Planning & Strategic Briefing

Guide the development of strategic briefs for quick-turn and category-level campaigns aligned with commercial priorities.

Collaborate with channel & creative teams to create effective marketing plans and review campaign performance.

Gather cross-functional inputs to drive briefs and plans effectively.

Ongoing Improvement & Opportunity Identification

Contribute to the evolution of team capabilities by identifying gaps and opportunities within marketing operations & planning processes.

Recommend solutions to address team growth needs as the function expands, with potential for direct people management in the future.

Qualifications

8-10+ years of experience in marketing operations, strategic planning, or related roles within complex organizations.

Proven success leading integrated planning processes across multiple marketing disciplines.

Strong strategic mindset combined with disciplined operational execution.

Excellent communication and presentation skills; able to collaborate effectively across all levels.

Highly organized with strong project management skills; capable of managing multiple priorities and timelines.

Ability to simplify complex inputs into clear, actionable strategies and plans.

Experience in developing strategic briefs and leading integrated campaign planning.

Strong analytical skills with experience translating performance data into valuable insights.

Experience in retail, consumer, or omnichannel environments is preferred.

Key Capabilities

Enterprise mindset and strong business acumen.

Cross-functional leadership and influence.

Structured problem-solving and decision-making skills.

Operational excellence and process design.

Effective communication and storytelling at the executive level.

Aptitude for navigating ambiguity to drive clarity.

Additional Job Considerations

This role emphasizes collaboration and in-person interaction with colleagues and clients.

On-site presence ensures access to leaders, cross-functional partners, and resources, facilitating timely decisions and results.

Our FlexSmart policy supports a culture of innovation, mentorship, and engagement, which is crucial for developing a top-tier team.

About the Culture
At PetSmart, the mantra of 'Anything for Pets' starts with our people. Every associate contributes significantly to creating memorable experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed.

We are more than just a workplace; we are Team PetSmart. Together, we collaborate, grow, and strive for excellence in everything we do. Our culture is founded on belonging and shared purpose, valuing every voice and experience. Guided by our core values, we commit to making the right choices, leading responsibly, and showcasing our passion for pets each day.

Our home office features exceptional amenities designed for a fun and rewarding workplace, including:

Pet-friendly environment:

Bring your pets to work and enjoy our on-site dog park!

On-Site Events & Adoptions:

Participate in community events like pet adoption days, seasonal celebrations, family gatherings, and holiday festivals.

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