Principal, Social Media and Communications Lead

Principal, Social Media And Communications Lead

This role is responsible for defining and amplifying the voice of a fast-growing technology brand across key social and digital channels. You will lead the strategy and execution of social media communications, shaping narrative direction and ensuring consistent, high-impact messaging across platforms. The position blends storytelling, community engagement, and data-driven optimization to build visibility and credibility within a highly technical audience. You will create and distribute original content across channels such as LinkedIn, X, Reddit, and other emerging platforms, driving both engagement and brand authority. This is a senior individual contributor role operating at the intersection of marketing, communications, and developer-focused technology ecosystems. You will collaborate closely with executive leadership and cross-functional teams to align messaging with product, community, and business priorities. The environment is fast-paced, highly technical, and focused on building trusted thought leadership in a competitive B2B space.
Accountabilities:
Develop and own the overall social media and communications strategy, including narrative frameworks, messaging pillars, and executive positioning.
Manage day-to-day social presence across LinkedIn, X, Reddit, and other relevant platforms, ensuring consistent brand voice and engagement.
Create and maintain a content calendar aligned with product launches, events, campaigns, and community initiatives.
Write high-quality, platform-specific content that resonates with technical and business audiences while maintaining brand authenticity.
Monitor online conversations, engage with communities, and identify opportunities to amplify brand presence in relevant discussions.
Analyze social performance metrics and use insights to continuously optimize content strategy, format experimentation, and audience growth.
Coordinate cross-functional collaboration to support social amplification for events, product releases, and strategic announcements.
Lead employee advocacy initiatives and help scale internal engagement with external communications efforts.
Requirements:
5+ years of experience in social media, communications, or content strategy, ideally within B2B technology, developer tools, or infrastructure environments.
Proven ability to craft compelling copy and adapt tone across multiple platforms while maintaining a consistent brand voice.
Strong understanding of technical subject matter and ability to communicate effectively with engineering or developer audiences.
Experience managing social analytics tools (e.g., Sprout Social, Hootsuite, or native platform analytics) and using data to guide strategy.
Demonstrated success in growing and engaging online communities across multiple social platforms.
Strong cross-functional collaboration and stakeholder management skills.
Excellent written and verbal communication skills with a strong editorial instinct.
Familiarity with data infrastructure, open-source ecosystems, or developer communities is a strong plus.
Benefits:
Competitive salary ranging from $122,000 to $143,000 USD depending on location and experience.
Equity compensation as part of a comprehensive total rewards package.
Medical, dental, and vision insurance coverage.
Remote-first flexibility within eligible U.S. states.
Employee wellness programs and work-from-home support stipends.
Flexible PTO and paid holidays.
Opportunities for professional growth in a fast-scaling, globally distributed tech environment.
Inclusive, people-first culture focused on transparency, trust, and collaboration.