Marketing Communications Specialist

The Marketing Specialist will play a key role in developing and executing marketing strategies to promote our aerospace products, services, and technologies. This position focuses on B2B marketing in a highly technical and regulated industry, translating complex engineering concepts into compelling messages for customers including airlines, defense contractors, government agencies, and OEMs. You will collaborate with sales, product management, engineering, and communications teams to drive brand awareness, lead generation, and revenue growth.

Key Responsibilities

Develop and Execute Marketing Campaigns: Create and manage integrated marketing campaigns (digital, content, events, and trade shows) to support product launches, market expansion, and sales objectives.

Content Creation: Produce technical marketing materials, including whitepapers, case studies, brochures, presentations, website content, and social media posts. Translate complex aerospace technologies (e.g., aerodynamics, propulsion, avionics) into accessible, benefit-driven messaging.

Market Research & Analysis: Conduct market intelligence on industry trends, competitor activities, customer needs, and regulatory changes in aerospace/defense. Use insights to inform go-to-market strategies.

Digital Marketing: Manage SEO/SEM, email marketing, social media (LinkedIn, X, YouTube), and paid campaigns. Track performance using analytics tools and optimize for ROI.

Event Support: Plan and execute participation in major aerospace events (e.g., Paris Air Show, Farnborough, NBAA, Space Symposium), including booth design, collateral, and lead capture.

Sales Enablement: Develop marketing tools, pitch decks, and training materials to support the sales team in communicating value propositions.

Brand Management: Ensure consistent branding across all channels while adhering to industry compliance standards (e.g., ITAR, EAR for export‑controlled content).

Reporting: Monitor KPIs (lead generation, engagement, conversion rates) and provide regular reports to leadership.

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