Marketing Lead

Marketing Lead

Job Summary

University of Utah Health is seeking a strategic and collaborative Marketing Lead

to lead partnership-focusedmarketing initiatives across the organization. This role will beresponsible for developing and executing integrated marketingstrategies that elevate awareness of U of U Health's services,programs, and offerings while strengthening relationships withinternal and external partners. The Marketing Manager will alsodevelop and execute strategic partnerships to boost brandvisibility and improve community health engagement, includingmanaging sponsorship contracts, activating partnerships, andmeasuring ROI.

The ideal candidate brings deep experience in healthcare marketing,a strong understanding of industry trends and best practices, and aproven ability to work cross-functionally with diversestakeholders—including clinical leaders, service lines, communityorganizations, and external partners. This position requiresexceptional organization, a forward-thinking mindset, and aproactive approach to identifying opportunities and solvingchallenges. Success in this role also depends on strongcommunication, relationship management, and project leadershipskills to align priorities, drive impactful campaigns, and supportorganizational growth.

Learn more about the great benefits of working forUniversity of Utah: benefits.utah.edu

Responsibilities
Essential Functions

• Lead the development and execution of integrated marketingstrategies that promote University of Utah Health services,programs, and initiatives.
• Build, manage, and grow strategic partnerships with communityorganizations, sponsors, and external partners to enhance brandvisibility and community health engagement.
• Execute sponsorship agreements and contracts, ensuring alignmentwith organizational goals.
• Plan and execute partnership activations, campaigns, and eventsthat deliver measurable impact.
• Track, analyze, and report on partnership and campaignperformance, including ROI and key performance metrics.
• Collaborate cross-functionally with internal stakeholders acrossteams, service lines, leadership, and communications, to alignmessaging and priorities.
• Report to and collaborate with the Associate Director ofMarketing to align on strategy, priorities, and performancegoals.
• Identify new partnership opportunities through proactiveoutreach, market research, and relationship building.
• Ensure all marketing efforts align with healthcare industryregulations, brand standards, and best practices.
• Manage multiple projects simultaneously, maintaining strongorganization, timelines, and attention to detail.
• Provide strategic recommendations based on market trends,audience insights, and performance data.
• Act as a primary point of contact for partner relationshipsfollowing contract execution, working in collaboration withleadership to maintain strong, professional, and productivepartnerships.
• Provide on-site support for partnership activations and events,including occasional evenings and weekends, to ensure successfulexecution and engagement.
• Maintain and enhance the organization's brand reputation andpresence in the market.
• Develop and implement strategic marketing and partnership plansthat support organizational goals and drive brand awareness.
• Execute and manage partnership activations, campaigns, andinitiatives to enhance community engagement and visibility.
• Oversee the execution of sponsorship agreements and contracts,ensuring deliverables are fulfilled accurately and on time.
• Build and maintain effective relationships with internalstakeholders and external partners to support collaborativeinitiatives.
• Monitor, analyze, and report on campaign and partnershipperformance, including ROI and key performance indicators.
• Coordinate cross-functional efforts to ensure alignment ofmessaging, timelines, and strategic priorities.
• Maintain organized project plans, timelines, and documentationacross multiple concurrent initiatives.
• Ensure compliance with healthcare marketing regulations, brandstandards, and organizational policies.
• Communicate effectively with stakeholders and leadership,providing updates, insights, and strategic recommendations.

Minimum Qualifications
EQUIVALENCY STATEMENT:

1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience).
Marketing Specialist, IV:

Requires a bachelor's(or equivalency) + 8 years or a master's (or equivalency) + 6 yearsof directly related work experience.

Preferences
Preferences:

• Background knowledge of assigned department's area ofspecialization in order to analyze, plan and draw conclusions forrecommendations to superiors. Demonstrated leadership skills inplanning and directing employees and processes in order toeffectively monitor and develop subordinates and to ensure thesmooth operation of department. Completion of provided supervisorytraining within one year of employment may be required. Master'sdegree in a related area may be preferred.• Proven experiencedeveloping and executing integrated marketing strategies andcampaigns.
• Demonstrated success managing strategic partnerships,sponsorships, and community engagement initiatives.
• Strong understanding of healthcare marketing regulations, trends,and best practices.
• Experience managing projects end-to-end, including timelines,budgets, and resource allocation.
• Ability to analyze performance metrics and translate data intoactionable insights and recommendations.
• Excellent communication, presentation, and interpersonalskills.
• Proven ability to collaborate effectively with cross-functionalteams and diverse stakeholders.
• Strong organizational skills with the ability to manage multiplepriorities in a fast-paced environment.
• Proactive, forward-thinking mindset with strong problem-solvingabilities.
• Experience with marketing tools and platforms (e.g., CRM systems,marketing automation, analytics tools).
• Ability to build and maintain strong professional relationshipswith internal and external partners.
• Applicants should demonstrate the potential ability to performthe essential functions of the job as outlined in the positiondescription.
• Ability to lift and move materials and equipment as needed forevents and activations.

Work Environment and Level of Frequency TypicallyRequired:
• Nearly Continuously: Office environment, along with eventactivation, interacting, coordination, setup, and breakdown.
Physical Requirements and Level of Frequency That May BeRequired:
• Nearly Continuously: Sitting, hearing, listening, andspeaking.
• Often: Lifting and carrying materials; supporting event setup andbreakdown; and engaging with attendees.

Special Instructions

Requisition Number:

PRN44955B
Full Time or Part Time?

Full Time
Work Schedule Summary:

This position operates on a standardwork week with designated in-office days and remote workopportunities, with occasional evenings and weekends.Provideon-site support for partnership activations and events, includingoccasional evenings and weekends, to ensure successful executionand engagement.
Department:

01443 - Marketing and Community Relati
Location:

Campus
Pay Rate Range:

$68,000-$80,000
Close Date:

6/25/2026
Open Until Filled:

To apply, visit

https://utah.peopleadmin.com/postings/201553

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