Global Paid Search Senior Manager

Overview

Salesforce is looking for a Senior Manager, Global Search Engine Marketing to lead our paid search program across all markets and channels. In this role, you will define and execute global SEM strategy, build AI‑powered workflows that scale our programs, and work cross‑functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes.
Responsibilities

Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms — including keyword architecture, bid strategy, campaign structure, and budget management tied to pipeline and revenue goals.
Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization, and develop a point of view on winning in AI‑native search environments (Performance Max, AI Overviews, conversational search).
Partner with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion and message match, and leverage product‑qualified lead signals to inform audience targeting.
Define the SEM measurement framework — from click to pipeline to revenue — and communicate insights, experiment results, and strategic recommendations to senior leadership through clear dashboards and data narratives.
Required Qualifications

7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability.
Deep hands‑on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience‑based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization.
Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape.
Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor.
Preferred Qualifications

Experience in B2B SaaS or product‑led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution.
Background working with product‑qualified lead (PQL) or marketing‑qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling.
Experience managing or mentoring SEM specialists or agency partners.
Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs.
Benefits & Compensation

Base salary range: $143,400 – $216,900 annually (excluding bonuses, equity, or other benefits).
Time off programs; medical, dental, vision, and mental health support.
Paid parental leave; life and disability insurance.
401(k) with company match; employee stock purchasing program.
Other benefits such as equity and incentive compensation may apply to certain roles.
Equal Opportunity Statement

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We assess all candidates on merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
Accommodations

Reasonable accommodations are available during the application process. Submit a request via the Accommodations Request Form.

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