Innovation Brand/Channel Manager

Purpose
The Innovation Marketing Manager is responsible for developing methodologies and required assets to objectively test new product concepts and business models with prospective consumers. Testing may occur via insight communities, proto-selling, digital marketing experimentation, or small‑scale commercial launch. The information gained from these experiments and associated campaigns will provide valuable feedback to Delta Faucet Company’s development teams and ultimately help the organization understand market potential.

Key Responsibilities

Develops and executes First Wave branding plan, strategy, and guidelines

Identify and test concepts with consumer targets via identified methodologies

Develops and executes channel planning and strategy for small batch sales

Executes customer specific advertising and marketing initiatives when appropriate

Crafts and runs event‑marketing strategies

Leads activities of external agency partners to achieve the above accountabilities

Leads the team through rapid iterations in all the above, as warranted by new insights

Proactively surfaces and resolves conflicting priorities with partners in the core business

Actively manages the transition of concepts/products to the core business (including marketing strategy and management of initial launch)

Metrics

Number of consumer/influencer/customer engagements

Learning loop/market test cycle time

Core business adoption of, and quality of, marketing plans for transitioned projects

Education and Experience

The ideal candidate will have a BS in Business or Marketing related field and at least 5 years of related marketing experience; or an equivalent combination of education and experience.

A solid understanding of market testing (simulated test marketing, digital marketing, etc.) is desired.

Proficiency in analyzing interpreting data from various sources and apply to business needs as well as understand consumer behavior‑purchase process, brand positioning and shopping behavior.

This person should have the ability to effectively communicate at all levels of the organization as well as with customers and consumers.

Lead with influence and guide others to align with business objectives and values.

Take a creative approach to solving business issues.

Experience working within or leading agency relationships is helpful.

This role should thrive in an ambiguous, fast‑paced, hands‑on and constantly evolving environment.

Objectively evaluate decisions based on the impact on the customer and display a willingness and ability to provide outstanding customer service.

Some travel required.

Human Behaviors
[Human behavior section omitted as it contains no job‑related content.]

EEO statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Additional Company Information
Company: Delta Faucet Company
Full time
Hiring Range: $88,700.00 - $139,260.00 USD

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