Senior Digital Media & Social Engagement Strategist

Introduction

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Overview The Senior Digital Medial and Social Engagement Specialist is a shared service position that works with the Director ofDigital Media/Social EngagementandDigital Media & Social Engagement RegionalManagersto ensuredigital andsocial mediastrategy is being executed forallBoyd Gamingbrandson a daily basis.This personcarries out the duties of adigitalsocial media specialist while also assisting the DirectorandManagersin the creation and execution of majordigitalmedia campaigns. Responsibilities

Assist the Directorand Regional Managersin the execution ofdigitalsocial mediastrategy across allBoyd Gamingbrands.
Serve as a resource forDigitalSocial Media Specialists and assist in the training and onboarding of newDSMteam members.
Assist in workingwith vendorsto ensure proper implementation of their products and train otherdigitalsocial media team members on their functions.
Assist in the management of the agency relationship toensure successfulcollaboration and timely delivery of campaigns and related reporting.
Execute comprehensivedigitalsocial media strategy forassigned properties.Work with directmanagerand property marketing to explore and identify opportunities to integrate social media, display, and SEMinto business, marketing strategies, and campaigns.
Project manage key initiatives including: socialCRM,dynamicretargeting,websitepixeling, Salesforce Journeys, and digital advertising.
Systemsadministratorfor technical programs including:Khoros,Sprinklr,Wayin, Salesforce Ads Studio, KeePass, Business Manager, andTrustYou.
Implement thorough tracking and produce comprehensive reports related torevenue generated per marketing initiative.
Communicateand executecompany-widedigitalsocial media standards, policies, and rules of engagement for team members and for online guest-facing communities.Responsible for knowledge of all guidelines for all pertinent social channels andmaintaining an in-depth knowledgeof functionality for those relevantsocial media channels.
Assist in the approval of DSM team social content inKhorosandSprinklr.
Understandkey performance indicators and goals including measurable metrics for all social channels. Deliveranalytics and reporting for allresponsiblesocial channelstoproperty leaders as required.Monitor competitors and industry leaders’ marketing and social media efforts.
Createcompellingsocial media-readycontent for all channels. Deploy content as directed bydigitalsocial medialeadershipand property leaders. Develop and recommend schedules for social media content deployment and execute upon approval.
Workclosely with all marketing and public relations areas both atBoyd Gaming Shared Services in Las Vegas and Dubuque, as well asat the properties. This includes the central design center to ensure there is cohesion among all marketing creative and theirdigitalextensions.
Work withpublic relationsleadership team to assist in and implementPR campaigns as designed.
Workwith the digitalmarketing team toexecutecohesive marketingcampaigns that bridge between web, mobile, SMS, etc., and social media channels.
Performother duties as assigned by management.
Closely monitor and respondto guest questions and concerns on reputation management channels including: Yelp, Trip Advisor, Expedia, etc.
Familiarity withshooting and editingdigital photography and videography.
Ability to travel and work non-traditional business hours to meet business needs
Requirements

Bachelor’s degree, preferred in Marketing, Journalism or Public Relations.
3 - 5years of experience in company directed social media.
Twoor moreyearsofcasino experiencedesired.
Experience indigital andsocial media advertising and managing a budget.
Certification in the Google Analytics Individual QualificationExam.
Ability to write compelling advertising copy with superior command of grammar.
Experiencewith social media listening and reportingplatforms desired.
Experience withMicrosoftand Adobeproducts.
Ability to capture and editphotographsand video.
Proofreading skills to ensure accuracy in spelling and grammar.
Demonstrated writing skills.
Ability to establish priorities, work independently, meet deadlines and maintain details.
Ability to think critically and act quickly.
Ability to obtain/maintain any necessary licenses and/or certifications.

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