Marketing & Development Coordinator

Marketing & Development Coordinator
Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Specialist

Marketing & Development Coordinator will develop, direct, coordinate, and execute strategic marketing plans for Green Bay Athletics with a strong emphasis on men’s and women’s basketball. This position will generate overall excitement in Northeast Wisconsin and beyond for Green Bay Athletics and assist with development functions within the department.

The Coordinator will assist the Senior Associate AD for External Operations and coaches to create and implement an exciting promotional schedule to increase attendance and revenue at Phoenix sporting events and entertain fans at games while providing an all‑around positive customer experience to encourage retention and future revenue generation.

This position will assist the Assistant AD for Development with the annual Phoenix fund drive, coordinating mailings, stewardship, and donor communication. The Coordinator will be responsible for Phoenix Fund special events including Steak Fry, golf outings and Giving Day, coordinating alumni and donor lists, and working with coaches on communication cadence.

Graphic design will be a key part of this position, as high‑quality graphics are needed for game day, event marketing, donor and alumni communication, and social media use.

This position will serve as the main liaison between Green Bay Athletics and the UWGB student body, finding new and exciting ways to increase student engagement at athletics events. It will also supervise and manage a group of student interns on game day and in the office.

Key Responsibilities

Develop, plan and execute strategic marketing plans for sports, with a major emphasis on basketball. Work with admin and teams to develop entertaining game day scripts, music, technology, lights, and event production that ensure repeat customers and attract new revenue opportunities through group outreach and sponsorship. Graphic design and sponsor activation are essential, and the Coordinator will assist with Team Store ordering.

Assist with all operations of development during the fall Phoenix fund drive. Work closely with the Assistant AD and coaches on communication throughout the year and donor stewardship. Assist with planning, logistics and production of all fundraising events, including Steak Fry, Giving Day, and Golf Outings. Help with invoicing, updating alumni/donor lists and activating Phoenix Fund benefits.

Act as the primary liaison between Green Bay Athletics and the UWGB student body, finding new and exciting ways to push student engagement at athletics events. Manage student workers and interns for games and events, and assist with the ticket office as needed.

Department
Athletics

Compensation
Competitive compensation commensurate with qualifications and experience.

Qualifications

Bachelor’s degree at time of application.

Two or more years of experience in intercollegiate athletics or a similar industry in marketing, communications, sales, or development.

Valid driver’s license upon employment.

Experience with game presentation, including producing and executing game day scripts.

Experience with customer and donor relations.

Experience with Adobe InDesign and Photoshop.

Preferred Qualifications

Experience in solicitation and relationship building.

Experience working with ticketing software.

Master’s degree in a related field.

Conditions of Appointment
Some travel is required for meetings, workshops, conferences and other operational needs. Evening and/or weekend work is expected and will be assigned by supervisor as needed.

The home campus of this position is Green Bay; the successful candidate may occasionally work at the Marinette, Sheboygan or Manitowoc campus as required.

Position is a full‑time Academic Staff appointment.

A pre‑employment education check including academic credential verification will be conducted on finalists. A criminal conviction investigation and, if applicable, a review of employment with Universities of Wisconsin within the last seven years will also be performed. In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

The University of Wisconsin‑Green Bay does not offer H‑1B or other work‑authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain that authorization throughout the term of employment.

Benefits
The Universities of Wisconsin provide an extensive benefits package for eligible employees, including health insurance options with annual deductibles as low as $250 per individual and $500 per family; dental, vision, multiple life insurance options, AD & D and accident insurance, and Flexible Spending and Health Savings Accounts. The university participates in the Wisconsin Retirement System (WRS), with employer contributions beginning immediately and full vesting after five years of service. Supplemental retirement savings programs such as a 403(b) and Deferred Compensation are also available.

Eligible employees receive paid leave benefits prorated for those working less than 100%; these include nine legal holidays, 36 hours of personal holiday, 96‑130 hours of sick leave annually, and paid parental leave. Vacation entitlement ranges from 13 to 27 days per year, depending on years of service and employment type.

EEO Statement
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, veteran status or any other protected class under applicable federal, state or local law. The university is committed to building a diverse workforce that reflects a variety of backgrounds, perspectives and skills.

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