Social Media Engagement Specialist at University of Texas at Arlington Arlington

Social Media Engagement Specialist
University of Texas at Arlington – Arlington, TX
Position Status: Full-time, Open to External and Internal applicants
Salary: Up to $53,000 per year, paid monthly
Benefits: Comprehensive package including health insurance, retirement plans, and paid time off

Job Summary
The Social Media Engagement Specialist is responsible for managing UTA’s social community on Meta platforms (Facebook, WhatsApp, etc.), X, LinkedIn, and Reddit. The role involves real‑time responses to public interactions, creating response guidelines, monitoring sentiment and trends, and collaborating with internal teams to align social media initiatives with institutional goals.

Essential Duties and Responsibilities

Monitor and respond to comments, mentions, and posts across UTA’s social platforms in real time, delivering on‑brand replies that spark connection.

Create response guidelines and tone‑of‑voice strategies tailored for each platform.

Use sentiment analysis and brand tracking tools (e.g., Sprout Social, Brandwatch) to detect trends and flag risks or opportunities.

Share community feedback and sentiment insights with leadership and pitch ideas to sharpen online presence.

Partner with Marketing, Messaging & Engagement, Admissions, Student Affairs, Alumni, and campus marketers to synchronize responses with UTA’s goals.

Build and refine a process—starting from zero—to elevate community needs (e.g., student registration issues, alumni event questions) to the appropriate teams quickly.

Perform other duties as assigned.

Minimum Qualifications

Associate’s degree in communications, marketing, or a related field.

Two (2) years of social media or community management experience, ideally in a customer‑facing role.

Preferred Qualifications

Bachelor’s degree in communications, marketing, or a related field.

Experience using tools like Hootsuite, Sprout Social, or Brandwatch to inform strategy.

Knowledge, Skills and Abilities

Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit).

Ability to adapt tone, voice, and messaging style effectively to suit each platform’s audience and norms.

Other Requirements
Criminal background check required for applicants under final consideration.

EEO Statement
The University of Texas at Arlington (UTA) provides an educational and work environment that offers equal opportunity to all members of the University community. UTA prohibits discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, veteran status, gender identity, and gender expression. Retaliation against persons who oppose discriminatory practices, file discrimination charges, or provide assistance in related proceedings is prohibited. Constitutionally protected expression will not be considered discrimination or harassment under this policy.

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