Consumer Marketing Retention Manager

Responsibilities

Execute the retention marketing strategy to align with client goals and meet key business objectives.
Manage daily marketing activities across multiple brands via all CRM channels throughout the subscriber’s lifecycle.
Develop and implement complex and disciplined testing approaches, from design management to campaign measurement.
Track ongoing campaign KPIs, evaluate effectiveness, and provide analysis, interpretation, and recommendations to maximize performance and efficiency of marketing efforts.
Partner with internal and external cross‑functional teams to ensure integration of objectives, strategy, and execution, including Operations, Fulfillment, and Production units.
Prepare annual marketing budgets and manage and monitor monthly financial forecasting.
Work with internal and external designers to develop new email and direct mail creative.
Forecast, order, and manage inventory of print campaign components.
Required Skills & Experience

Bachelor’s degree in Marketing required.
Minimum of 2 years of experience in direct marketing and/or subscription marketing preferred.
Highly motivated and proactive, with attention to detail and the ability to work successfully under tight deadlines in a fast‑paced environment.
Excellent communication, analytical, and strategic skills.
Exceptional time‑management skills with ability to prioritize multiple high‑importance tasks accordingly.
Creative mindset with a knack for questioning status quo and trying new things.
Expert user of MS Office: Excel, Word, PowerPoint.
PubWorx is an equal opportunity workplace. Duties and responsibilities may be adjusted based on years of experience. Salary is also commensurate with experience.

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