Consumer Marketing Retention Manager

PubWorX ProCirc Marketing Specialist

PubWorX ProCirc, a Hearst and Cond Nast partnership committed to offering scale and innovation to the magazine industry. With 200+ experts from across the industry PubWorx offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher - large or small.
Areas of responsibility include but are not limited to:
Execute the retention marketing strategy to align with client goals and meet key business objectives
Manage daily marketing activities across multiple brands via all CRM channels throughout the subscriber's lifecycle
Develop and implement complex and disciplined testing approaches, from design management to campaign measurement
Track ongoing campaign KPIs, evaluate effectiveness, and provide analysis, interpretation, and recommendations to maximize performance and efficiency of marketing efforts
Partner with internal and external cross-functional teams to ensure integration of objectives, strategy, and execution, including Operations, Fulfillment, and Production units
Prepare annual marketing budgets, manage and monitor monthly financial forecasting
Work with internal and external designers to develop new email and direct mail creative
Forecast, order, and manage inventory of print campaign components
Required Skills/Experience:
Bachelor's degree in Marketing required
Minimum of 2 years of experience in direct marketing and/or subscription marketing preferred
Highly motivated and proactive, with attention to detail and the ability to work successfully under tight deadlines in a fast-paced environment
Excellent communication, analytical, and strategic skills
Exceptional time management skills with ability to prioritize multiple high-importance tasks accordingly
Creative mindset with a knack for questioning status quo and trying new things
Expert user of MS Office: Excel, Word, PowerPoint