AD/Director, Marketing - Patient

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels
overwhelming, you might want to pause here, but if it sparks excitement...read
on

In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and
promising early-stage research from academia together under one financial
umbrella to reduce risk and unleash innovation. This model allows science and
small teams of experts to lead the way. We build bridges to groundbreaking
advancements in rare disease, and develop life-changing medicines for patients
with unmet needs as fast as humanly possible.

Together we define white space, push boundaries, and empower people to solve
problems. If you're someone who defies convention, join us and work alongside
some of the most respected minds in the industry. Together, we'll ask "why not?"
and help reengineer the future of biopharma. At BridgeBio, we value curiosity
and experimentation—including the ethical & thoughtful use of AI to improve
clarity, speed, and quality of work.

What You'll Do

The AD/Director, Marketing – Patient will lead the development and
commercialization of key assets, with primary responsibility for driving
integrated patient marketing strategy in the US. This role will provide
strategic leadership across patient-facing initiatives for the commercial launch
and growth of BBP-418 and future assets. The Director will ensure strong
cross-functional collaboration and alignment, translating market insights into
impactful strategies and tactics that drive adoption, access, adherence, and
brand growth.

This individual will serve as a core leader on commercial product teams and work
closely with Market Insights, Market Access, Regulatory, Medical Affairs,
Commercial Operations, Digital, Advocacy, and Regional teams to deliver
cohesive, high-impact commercial planning and execution. The Director should
thrive in a fast-paced, highly collaborative, and ambiguous environment,
bringing strong strategic thinking, executional excellence, and people
leadership to the organization. This role reports to the SVP, Sales & Marketing.

Responsibilities

* Provide strategic leadership as a senior commercial member on Product Teams,
embedding patient market needs into cross-functional planning and
decision-making
* Lead integrated brand strategy across patient audiences, including brand
positioning, messaging, claims, and narrative development
* Oversee the development and execution of innovative, data-driven patient
marketing campaigns that inspire behavioral change and drive brand growth,
ensuring consistent execution across channels and functions
* Champion patient-centric marketing by identifying unmet patient and caregiver
needs and translating insights into impactful education, engagement,
advocacy, access, and adherence initiatives
* Lead patient ambassador and advocacy-related initiatives in partnership with
advocacy and medical teams
* Drive disease education strategy across audiences, including patient,
caregiver, educational resources and campaigns
* Partner with Value and Access to shape value propositions, access,
reimbursement, and patient support strategies that enable optimal patient
access
* Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners
to build a cohesive customer engagement ecosystem
* Proactively assess market dynamics, competition, clinician practices, and
evolving patient and HCP needs to inform strategic adjustments
* Develop and oversee measurement frameworks, KPIs, and analytics to evaluate
performance, prioritize investments, and optimize impact across patient and
HCP tactics
* Ensure diverse regional and field insights are incorporated into planning and
execution, serving as the commercial voice advocating for these perspectives
* Lead, mentor, and develop marketing team members, fostering a culture of
accountability, collaboration, innovation, and continuous improvement
* Collaborate closely with the lead on HCP strategy, engagement and tactics and
support work as needed

Where You’ll Work

This is a hybrid role and requires in-office collaboration 2-3x per week in our
San Francisco Office.

Who You Are

* 5+ years of commercial biotech or pharmaceutical experience, with at least 5
years in progressively responsible marketing roles
* Demonstrated experience leading brand strategy and execution across both
patient and HCP audiences
Experience/knowledge in TA of Neurology
Proven launch experience, preferably in competitive and/or rare disease

markets
* Strong understanding of the drug development process and opportunities for
differentiation and value communication
* Demonstrated ability to translate complex clinical data and market research
into actionable insights and strategy
* Experience leading cross-functional teams and agency partners, with a track
record of delivering results in ambiguous environments
* Excellent oral, written, and presentation skills, with the ability to
influence senior stakeholders
* Passionate about serving patients suffering from genetic diseases and
advancing therapies for underserved populations
* Self-starter with strong ownership mindset, able to manage multiple
priorities and deliver high-quality outcomes
* High level of self-awareness and commitment to continuous learning and
improvement
* Entrepreneurial mindset aligned with BridgeBio’s mission to do things
differently, driven by science and an unrelenting focus on patients
* Ability to travel approximately 20–25%#I-NT1

At BridgeBio, we strive to provide a market-competitive total rewards package,
including base pay, an annual performance bonus, company equity, and generous
health benefits. Below is the anticipated salary range for candidates for this
role who will work in California. The final salary offered to a successful
candidate will depend on several factors that may include but are not limited to
the type and length of experience within the job, type, and length of experience
within the industry, educational background, location of residence and
performance during the interview process. BridgeBio is a multi-state employer,
and this salary range may not reflect positions based in other states.
Salary
$180,000—$280,000 USD

As a global company, our comprehensive benefits may vary based on location. We
have high expectations for our team members. We make sure those working hard for
patients are rewarded and cared for in return.

For USA based roles:

Financial & Rewards

Market-leading compensation
401(k) with employer match
Employee Stock Purchase Program (ESPP)
Pre-tax commuter benefits (transit and parking)
Referral bonus for hired candidates
Subsidized lunch and parking on in-office days

Health & Well-Being

* 100% employer-paid medical, dental, and vision premiums for you and your
dependents

* Health Savings Account (HSA) with annual employer contributions,
plus Flexible Spending Accounts (FSA)

Fertility & family-forming benefits
Expanded mental health support (therapy and coaching resources)
Hybrid work model with flexibility
Flexible, “take-what-you-need” paid time off and company-paid holidays
Comprehensive paid medical and parental leave to care for yourself and your

family

Skill Development & Career Paths:

* People are part of our growth and success story - from discovery to active
drug trials and FDA pipelines, there are endless opportunities for skill
development and internal mobility

* We provide career pathing through regular feedback, continuous education and
professional development programs via LinkedIn Learning, LifeLabs,
& BetterUp Coaching

* We celebrate strong performance with financial rewards, peer-to-peer
recognition, and growth opportunities