VP of Brand Sales

Company Description
R26_0011126

Location: Flexible / Hybrid
Reports to: Head of Sales

Job Description
Who We Are:

MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population.

What We Do:

We empower marketers, advertising agencies and media companies to turn deep consumer understanding into smarter strategies, targetable segmentation, and more effective advertising campaigns across all media channels: linear TV, Connected TV, Digital, and Social. We enrich customer first-party data to enable more comprehensive consumer profiling and activation.

The Vice President, Brand Sales is responsible for driving commercial performance across existing brand clients and net-new client acquisition. This leader owns retention, expansion, renewals, and revenue predictability—ensuring sustained growth while operating with discipline at scale.

This role leads a team of Account Directors, bringing structure, rigor, and strategic insight to client acquisition, account growth, and forecasting accuracy.

Responsibilities:

Client Revenue Leadership

Own revenue retention and expansion within the brand client portfolio

Ensure proactive, on-time, and predictable renewals

Maintain a minimum 3x pipeline coverage against quotas

Drive structured upsell and cross-sell strategies aligned to demonstrated client value

Serve as executive sponsor for key strategic accounts

Standardize stakeholder mapping and engagement strategies across accounts

Sales Execution & Team Leadership

Establish best practices for account planning, business reviews, renewal risk management, and opportunity identification

Drive pipeline discipline, forecast accuracy, and CRM rigor

Assign territories and quotas aligned to growth objectives

Coach and develop team members to operate with accountability, urgency, and commercial discipline

Partner closely with Client Services to ensure effective onboarding, training, product adoption, and proactive engagement

Sales Enablement & Solution Delivery

Coordinate cross-functional sales efforts for your team across Solutions Engineering, Product, Operations, Data Science, Data Governance, and Legal

Act as the “Voice of the Customer,” partnering with Product to shape scalable offerings, inform roadmap priorities, and ensure market readiness

Forecasting, Metrics & Performance Management

Partner with Sales Leadership, Finance, and Revenue Operations to align forecasting, reporting, and performance management

Deliver accurate, data-driven insights to executive leadership

Enforce CRM best practices to ensure pipeline visibility, data integrity, and reliable reporting at scale

Qualifications

Bachelor’s degree required

12+ years of experience in revenue leadership, client management, or enterprise sales

Proven success leading sales teams in media, data, or AdTech environments

Demonstrated ownership of renewals, expansion, and revenue forecasting

Strong operational rigor with the ability to translate strategy into scalable execution

Experience navigating complex, data-driven, and product-centric organizations

Executive presence with the ability to engage senior client stakeholders and internal leadership

High emotional intelligence with the ability to adapt leadership and sales approach to individuals and situations

Technical Skills

Proficiency with CRM platforms (e.g., Microsoft Dynamics or equivalent)

Advanced Excel and PowerPoint skills

Familiarity with SharePoint and Copilot tools

Experience documenting requirements and developing client-facing materials

Exposure to BI tools (e.g., Power BI) preferred

Experience leveraging AI to improve efficiency and effectiveness

Core Competencies

Analytical, detail-oriented, and data-driven

Deep understanding of consumer research, media, and advertising ecosystems (including AdTech)

Strong client presence with the ability to manage expectations, navigate escalations, and drive outcomes

Excellent communication and cross‑functional collaboration skills

Organized, proactive, and execution‑focused

Effective facilitator of meetings, presentations, and training sessions

Skilled at building and implementing scalable processes

Strong storyteller with the ability to translate data into compelling narratives

Proven ability to manage pipeline dynamics and ensure teams consistently meet deadlines

Additional Information
This role has a market‑competitive salary with an anticipated base compensation of the following range:

$151,800.00 - $208,000.00.

Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.

This role is eligible for a sales‑based incentive or performance‑based bonus.

Other benefits include flexible working environment, comprehensive health insurance, industry‑leading parental leave, life insurance, education support and more.

Our Benefits

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee‑Assistance‑Program (EAP)

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit https:/
ielseniq.com/global/en
ews-center/diversity-inclusion

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