Paid Search Marketing Manager

Paid Search Marketing Manager
We are seeking a Paid Search Marketing Manager to lead paid search strategy and execution for a fast-growing home services marketplace platform. This is a full-time, fully remote position supporting large-scale customer acquisition initiatives across multiple brands and hundreds of local markets.

The role focuses heavily on Google Ads and Bing, including Responsive Search Ads (RSA), Dynamic Search Ads (DSA), Performance Max, AI Search Max, and Demand Gen campaigns. You’ll own performance across the funnel, from ad impression through conversion tracking and landing page optimization, while managing significant advertising spend and driving measurable business impact.

What You’ll Do

Lead paid search strategy and day-to-day execution across Google Ads and Bing campaigns

Manage RSA, DSA, Performance Max, AI Search Max, and Demand Gen campaigns across multiple brands and markets

Develop and optimize smart bidding strategies including tCPA, tROAS, and portfolio bidding models

Own attribution tracking, event tracking implementation, conversion QA, and data integrity for campaign measurement

Drive landing page optimization and customer journey improvements to increase conversion rates and reduce funnel leakage

Manage budget allocation across brands, campaign types, and geographic markets to maximize ROAS

Build and execute structured testing programs for ad copy, bidding strategies, landing pages, and audience targeting

Analyze campaign performance data and surface actionable insights to improve acquisition efficiency

Create dashboards, reporting frameworks, and scalable operational processes for paid search management

Monitor seasonal demand trends and adjust spend pacing, campaign ramps, pauses, and reactivation strategies accordingly

Collaborate cross-functionally with marketing, product, analytics, and creative teams to support growth initiatives

Use AI tools to accelerate campaign optimization, reporting, ad creation, and workflow automation

What You’ll Bring

5+ years of hands‑on paid search marketing experience managing large-scale Google Ads and Bing campaigns

Strong experience with Responsive Search Ads (RSA), Dynamic Search Ads (DSA), Performance Max, and Demand Gen campaigns

Deep understanding of smart bidding strategies, campaign structure, and paid search optimization methodologies

Experience managing significant advertising budgets with accountability for CAC and ROAS performance

Strong analytical skills with advanced experience using spreadsheets, dashboards, and reporting tools

Experience with attribution modeling, event tracking, conversion tracking QA, and tag management systems

Strong understanding of landing page optimization and customer acquisition funnels

Ability to identify trends, diagnose performance issues, and make data‑driven decisions quickly

Experience working in highly seasonal or multi‑market campaign environments preferred

Comfortable working independently in a fast‑paced, high‑accountability environment

Strong written and verbal communication skills with the ability to explain technical concepts to non‑technical stakeholders

Experience leveraging AI tools for campaign optimization, analysis, automation, or content generation

Bonus Points For

Experience managing campaigns across multiple brands with overlapping audiences or geographic markets

Experience working with marketplace, home services, or local services business models

Familiarity with incrementality testing and advanced attribution strategies

Experience building scalable paid search systems, playbooks, and operational frameworks

Knowledge of scripting, automation, or AI‑assisted workflow optimization within paid media platforms

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