Marketing Manager - Creative for Small Business Banking

Marketing Manager We are seeking a seasoned and strategic Marketing Manager to lead marketing and creative development for small business banking products and initiatives. This role operates under broad direction and independently sets priorities, leads complex creative initiatives, and makes sound decisions to achieve business objectives.
Key Responsibilities
Own creative marketing strategy for assigned products and initiatives, translating business objectives, customer insights, and performance data into integrated creative approaches.
Lead development of advertising and marketing assets across display, social, video, direct mail, email, and other assigned channels while acting as the key point of contact for our internal and external agencies.
Serve as primary creative lead and decision‑maker for designers, copywriters, and agency partners; provide strategic direction, feedback, and final approval.
Manage multiple concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on‑time, on‑brand delivery.
Review and approve creative assets to ensure brand consistency, clear messaging, and strong value proposition articulation.
Analyze campaign performance to generate insights and optimize creative strategy; communicate findings and recommendations to stakeholders.
Leverage market research, customer insights, and performance learnings to inform creative direction; lead research across traditional and AI‑enabled channels.
Provide input into creative budget planning; manage assigned budgets and make trade‑offs to maximize impact and efficiency.
Act as a strategic marketing partner to cross‑functional stakeholders, influencing decisions through expertise and data‑backed recommendations.
Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences.
Leadership & Judgment
Independently prioritize work and manage ambiguity under broad direction.
Apply sound judgment to solve complex marketing challenges.
Identify risks and opportunities within creative initiatives and drive solutions.
Serve as a subject‑matter expert in creative marketing best practices.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills / Experience
Bachelor's degree in Marketing, Business Administration, Design, or related field, or equivalent experience.
Eight to ten years of progressive experience in marketing, advertising, or creative strategy leading complex initiatives.
Strong knowledge of advertising, marketing, and creative development principles.
Strong analytical, project management, and organizational skills.
Excellent written, verbal, and presentation skills.
Proven ability to work under broad direction and lead in a matrixed environment.
Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus.
MBA or equivalent markers of high achievement preferred.
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
This position is not eligible for visa sponsorship.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.