Social Media Manager + Strategist

ABOUT ZIPLINE

Zipline is the world’s largest and most experienced drone delivery service. We
are on a mission to serve all humans equally by ensuring access to food,
medicine and essential goods anytime, anywhere. We design, build, and operate
the world’s largest autonomous logistics system, delivering critical supplies
quickly and reliably. Today, Zipline operates on four continents, makes a
delivery somewhere in the world every 30 seconds, and has completed millions of
deliveries to date, including blood, vaccines, medical supplies, food, and
retail products.

Our customers include the world’s largest and most prominent healthcare systems,
governments, retailers, restaurants and global businesses who rely on us to save
lives, reduce emissions, increase economic opportunity, and provide delivery
from point A to point B as fast as possible. The drone is only 15% of what we’ve
built to enable seamless, reliable, global operations.

Our system strengthens supply chains, reduces congestion, and gives people time
back. With more than 140 million commercial autonomous miles safely flown,
Zipline is redefining access to healthcare, consumer products, and food across
the globe.

We operate at a global scale and are looking for practical problem solvers who
thrive on real-world challenges and rapid growth. Our team is motivated by
building systems that have a direct, meaningful impact on people’s lives and by
scaling the future of logistics. We are seeking people who sculpt from first
principles, enjoy facing adversity, and can do the impossible at record breaking
speeds.

About The Role

Zipline’s communications team shapes and shares the company’s story and impact.
We develop and implement strategies and tactics to educate our target audiences
about Zipline, tell stories that raise awareness about what we’re doing and the
impact that we’re having, increase acceptance of and excitement for our system,
and cultivate ambassadors. We are passionate storytellers and make complex
topics simple and understandable.

Zipline is in the middle of massively expanding in the U.S. and will be
delivering food, medicine, retail items and more directly to people’s homes in
many states over the next few years. We are seeking a Social Media Manager +
Strategist to own and evolve our social media presence end-to-end – from
strategy and content planning to publishing, community engagement and
performance. You’ll serve on the front line of our brand online to build our
community and our following.

This is a highly cross-functional and high-impact role. You’ll define how
Zipline shows up across social platforms, build and execute a cohesive strategy,
and drive day-to-day execution. You’ll shape not just what we say, but how we
show up—growing awareness, engagement, and advocacy at scale, building trust and
brand love, and helping foster an informed, enthusiastic, and supportive
community for Zipline.

You’ll be equal parts strategist and operator: comfortable setting direction and
also jumping into real-time moments, writing posts, engaging with audiences, and
guiding content creation. You should be deeply plugged into internet culture,
have sharp creative instincts, excellent judgment, good taste, and a clear
understanding of how to build and grow a modern social presence. You’ll thrive
in this role if you are calm under pressure, are sharp and witty with language,
are a hard worker, run towards fires not away from them, and energized by
engaging directly with people at scale. Your work will play a critical role in
building and defending Zipline’s reputation, growing our audience, and
cultivating a passionate community around our mission. By doing that, you’ll
help millions of people save time and get access to faster, more convenient and
more affordable delivery that’s better for the environment. This is an in-person
role based in South San Francisco, with up to 20% travel.

What You'll Do

STRATEGY & PLANNING

* Own Zipline’s social media strategy across platforms including Instagram,
TikTok, X, YouTube, and emerging channels
* Define goals, KPIs, and growth targets; build and execute against a clear
roadmap
* Identify opportunities to expand reach, relevance, and engagement through
content and platform-native approaches
Shape and evolve Zipline’s voice and presence across platforms
Stay ahead of trends, platform changes, and cultural moments

CONTENT & EXECUTION

Lead development and management of the cross-channel content calendar
Partner with internal teams (Communications, Film, Marketing, Operations,

Field Marketing) to translate priorities into compelling social content
* Concept and guide creation of social-first content, working with internal
creators and external partners
Write, edit, and publish high-quality, platform-native posts
Support launches, announcements, and key moments with integrated social plans

COMMUNITY & ENGAGEMENT

* Own day-to-day community management across Zipline’s global channels,
ensuring timely, thoughtful, and brand-aligned engagement
* Engage with audiences in real time by responding to comments, DMs, mentions,
and trends with speed, accuracy, and strong judgment
* Act as the voice of Zipline online, maintaining a consistent, human, and
brand-aligned tone across platforms
* Monitor social conversations, sentiment, and emerging issues; flag risks and
opportunities early
* Surface insights and analytics from the community and provide reporting to
inform content, messaging, FAQs, and broader comms strategy
* Turn real-time moments into opportunities for engagement and brand building

PERFORMANCE & INSIGHTS

Track performance across platforms; analyze engagement, growth, and sentiment
Translate insights into actionable recommendations to continuously improve

content and strategy
* Provide reporting and insights to inform broader communications and marketing
efforts

CROSS-FUNCTIONAL COLLABORATION

* Partner closely with Communications, Marketing, Creative, and Operations
teams
* Align social efforts with broader campaigns, media moments, and company
priorities
* Monitor earned media content, select clips and share them on social
accordingly
Manage timelines, workflows, and stakeholders to ensure consistent execution
Support launches and key moments with elevated community engagement and

moderation
* Lead the development and management of our cross channel posting schedule,
including working cross functionally and holding other teams/team members
accountable for deadlines

What You’ll Bring

* 6+ years of experience managing social media communities for a brand,
organization, media company or your own profile
Proven experience owning and growing social media accounts
Strong strategic thinking paired with a hands-on, execution-oriented mindset
Exceptional writing and editing skills, with sharp instincts for tone and

audience. Copywriting experience is a plus
* Digital native personality. Deep understanding of social platforms, trends,
formats, and internet culture
* Experience building accounts and executing content tied to measurable growth
outcomes
Strong judgment in fast-moving, high-visibility or high pressure situations
Ability to manage multiple priorities and collaborate cross-functionally
Excellent organization, attention to detail, and project management skills
Strong storytelling instincts
Experience engaging with large, diverse audiences in fast-moving or

high-visibility environments
Experience working with creators, influencers, or media is a plus
Desire and ability to travel for work (approximately 20%)

You’ll Thrive in the Role If:

You’re a self-starter and collaborate well cross-functionally.
You like to work in fast-paced environments, are great at multitasking, and

can go with the flow.
You have excellent attention to detail.
You are equal parts creative and strategic.
You are intellectually curious and a team player.
You are passionate and excited about Zipline’s mission, impact and products.
You’re comfortable as an "entrepreneur," look for ways to continuously

improve and take ownership.

WHAT ELSE YOU NEED TO KNOW

Zipline is an equal opportunity employer and prohibits discrimination and
harassment of any type without regard to race, color, religion, age, sex,
national origin, disability status, genetics, protected veteran status, sexual
orientation, gender identity or expression, or any other characteristic
protected by federal, state or local laws or our own sensibilities.

We value diversity at Zipline and welcome applications from those who are
traditionally underrepresented in tech. If you like the sound of this position
but are not sure if you are the perfect fit, please apply!