Trade Marketing Manager

Job Summary
The Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product visibility, dealer engagement, and sales performance across retail, distributor, and e-commerce channels. The ideal candidate will have experience in powersports, automotive aftermarket, or outdoor recreational vehicle markets.

Primary Duties
Channel Strategy & Execution

Develop and implement trade marketing plans tailored to UTV aftermarket dealers, distributors, and retail partners.

Align marketing initiatives with sales goals to support product launches, seasonal promotions, and inventory movement.

Retail & Dealer Engagement

Create compelling in-store and online merchandising solutions, including POP displays, signage, and promotional kits.

Coordinate dealer incentive programs, co-op advertising, and training materials to boost product knowledge and sell-through.

Event & Campaign Management

Plan and execute trade shows, dealer meetings, and ride events to showcase aftermarket products and build brand loyalty.

Collaborate with sales and product teams to develop promotional calendars and campaign assets.

Market & Performance Analysis

Analyze sales data, market trends, and competitor activity to optimize trade marketing strategies.

Monitor ROI of trade campaigns and adjust tactics to improve effectiveness.

Cross-Functional Collaboration

Serve as the liaison between marketing, sales, product development, and supply chain teams.

Ensure consistent brand messaging and execution across all trade touchpoints.

Qualifications

Bachelor’s degree in Marketing, Business, or related field.

5+ years of experience in trade marketing, preferably in the powersports or automotive aftermarket industry.

Strong understanding of dealer networks, retail merchandising, and channel marketing.

Excellent project management, communication, and analytical skills.

Proficiency in CRM, POS analytics, and digital marketing tools.

Benefits and Compensation
Base pay will vary based on experience, job knowledge, business needs, geography, and internal equity. This role is eligible for a bonus. Dorman US employees receive medical, dental, vision, basic life insurance, paid time off (sick/vacation), and paid parental leave. You are also eligible to participate in a 401(k) retirement plan with company match and profit‑sharing, and a discounted employee stock purchase plan.

EEO Statement
Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

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