Director, Brand and Creative Strategy

Job Overview

GIA is seeking a visionary Director of Brand Creative and Strategy to drive powerful storytelling and shape the future of our global brand. This role requires a highly skilled and experienced creative brand strategist to lead and oversee GIA’s global brand image. The incumbent will develop groundbreaking content and messaging strategies across all brand touchpoints, directly supporting the achievement of GIA’s annual, global business goals and long‑term strategic plan. The ideal candidate has experience leading the strategy for development of creative content and has brand‑building experience as well as exceptional communication and leadership skills. She or he must toggle between B2B, B2C, and B2B2C content and maintain a seamless and consistent brand image across all. This position is an agent of change for the brand creative team, evolving it to become a highly responsive, professional, and strategic brand marketing partner to the global enterprise. Location: Carlsbad, California. The schedule is hybrid, onsite Tuesday through Thursday, remote Mondays and Fridays.
Key Responsibilities

Brand Strategy:

Collaborate with brand marketing teams to understand business goals, product support needs and GTM plans to define and create key content types and assets that deliver creative, engaging and measurable marketing campaigns.
Work with global stakeholders to understand their strategic and creative needs to inform annual budgets and plans.
Support GIA’s strategic goal to build brand equity with the consumer and B2B audiences by developing research‑informed, groundbreaking creative direction, content creation, and brand messaging.
Create project plans (timelines and deliverables) for annual initiatives or long‑term projects and work with Marketing teams to establish an annual brand and creative development calendar.
Build positive and collaborative relationships across the GIA organization and with external agencies, vendors, etc.
Actively support trade and consumer research and leverage data to inform brand, creative, and content decisions.

Content Development:

Act as brand guardian to develop creative assets, content and campaigns that directly support GIA’s global business units and the strategic plan, maintaining a singular brand voice and experience.
Build and maintain a strategic content development plan that includes all content types, brand touchpoints, and global markets.
Manage a team of designers, copywriters and other brand creatives to ensure delivery of high‑quality projects that meet the needs of GIA global business units.
Provide guidance and mentorship to creative team members in support of skill development, career growth, and pride in work.
Oversee content development for Lab + Instruments and Education.
Define organization and structure for enterprise use on a global scale to create streamlined brand content.
Implement best practices using a project management platform (e.g., JIRA) to provide ease of use and efficiency, ensuring timely delivery of brand creative projects, materials, and content.
Other duties as assigned.

Job Competencies

Leadership & Accountability:

Demonstrates personal initiative, focus and drive for continuous improvement; holds self and team accountable to meet commitments and deadlines. Sees the “big picture.” Leads change, fosters innovation and models GIA values.
Technical/Functional Knowledge:

In‑depth knowledge of principles and practices across multiple disciplines; keeps up with current technology and trends in the global marketplace.
Service Mindset:

Focuses on the needs of customers; builds strong customer relationships and delivers holistic, customer‑centric solutions that balance risks with business needs.
Optimize Talent:

Plans and supports development of staff skills and abilities to build capacity and drive organizational effectiveness; builds strong team structure through valuing diverse skills and perspectives to achieve common goals.
Drive Engagement:

Creates a culture where people are motivated to help the organization achieve objectives; skilled in relationship building, persuasion, high‑level negotiation and collaboration; engages with an approachable demeanor.
Drive for Results:

Sets high goals for personal and team accomplishment and uses measurement methods to monitor progress against operational or strategic goals. Consistently meets or exceeds goals within timeline and budget.
Decision Quality / Problem Solving:

Incorporates a holistic approach to making good, timely, ethical decisions; identifies root causes and provides sound resolutions considering multiple perspectives and long‑term implications.
Analytical Skills:

Interprets and analyzes data comprehensively to make conclusions; thinks strategically while considering long‑term impact.
Communication Skills:

Develops and delivers multi‑mode communication that conveys a clear understanding of unique audience needs; uses clear and effective verbal and written communication.
Collaboration Skills:

Uses excellent collaboration skills with all levels; develops collaborative relationships to facilitate accomplishment of short and long‑term work goals; gains confidence and trust through honesty, integrity, transparency and authenticity.
Time Management:

Approaches work in an organized and systematic manner; plans work and time effectively to manage conflicting priorities and achieve goals aligned with functional area and organization.
Minimum Qualifications

A bachelor’s degree in marketing or communications, or an equivalent combination of education and/or experience.
15+ years’ experience in brand management, strategic planning for content development, and creative strategy, preferably in an agency setting.
10+ years of experience managing staff.
Experience with jewelry, luxury, fashion, or lifestyle brands is preferred.
Understanding of marketing to both B2B (trade) and B2C (consumer) audiences preferred.
Additional Requirements

Up to 10% travel (domestic and international).
Work Environment / Physical Demands

Work performed in a designated professional office workstation and environment.
Extensive use of office equipment including computer, calculator, copier, fax and other business‑related machines and software.
Pay Range

$150–170K
Equal Opportunity Employer

All employment decisions are made without regard to unlawful considerations of race, sex, religion, national origin, age, disability, or any other legally protected status. Reasonable accommodations are available upon request.
Disclaimer

This job description indicates, in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at‑will employment relationship existing between the Company and its employees.

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