Senior Director of Loyalty and Performance Marketing

Senior Director of Loyalty and Performance Marketing

Job Category: Home Office - Marketing
Full-Time
On-site
Tyler, TX 75703, USA
Description

We are seeking a Senior Director of Loyalty and Performance Marketing to own customer demand, acquisition, and lifecycle marketing across both eCommerce and stores, with a strong emphasis on building and scaling a high-impact loyalty ecosystem.
This role is responsible for driving efficient, long-term revenue growth by integrating CRM and loyalty strategy, performance marketing, and customer journey optimization into a single, cohesive system. A key focus of this position is increasing customer lifetime value through retention, repeat engagement, and loyalty program effectiveness. This leader will oversee lifecycle marketing, paid media, and content/social, while managing a team responsible for execution across these functions. The role is accountable for full-funnel performance – ensuring we are acquiring the right customers, converting them effectively, and retaining them through meaningful, loyalty-driven experiences that deepen brand affinity and frequency. The position reports to the Chief Marketing Officer.
Duties and Responsibilities
Support the "Cavender's Culture" and drive the Mission, Vision, and Values.
Own end-to-end performance of the customer journey across digital and in-store touchpoints
Establish full-funnel visibility across acquisition, conversion, and retention
Optimize key metrics including conversion rate, CAC, and lifetime value (LTV)
Identify and prioritize opportunities to improve customer experience and reduce friction
Establish and lead testing and optimization strategy (A/B testing, personalization, journey refinement) to continuously improve conversion and customer experience
Ensure consistent messaging and experience across paid, owned, and earned channels throughout the customer journey
Provide strategic leadership and oversight of paid media across all channels, driving performance, efficiency, and capability growth across internal teams
Lead agency partners as strategic thought partners – setting direction, holding partners accountable, and continuously improving performance and capabilities
Own and be accountable for paid media budget strategy, allocation, and performance against business goals
Drive customer acquisition and demand across eCommerce and store traffic through clear direction, prioritization, and performance accountability
Guide media investment strategy to improve customer acquisition cost and overall marketing efficiency in alignment with budget and performance goals
Establish audience strategy, targeting, and channel mix aligned to business goals
Ensure alignment between campaign messaging, landing pages, and onsite/store experience
Partner with content and social teams to ensure efforts contribute to traffic, engagement, conversion, and customer retention goals
Qualifications and Requirements

8–10+ years of experience in growth marketing, performance marketing, lifecycle/CRM, or eCommerce
Proven experience integrating paid media and lifecycle marketing to drive full-funnel performance
Experience leading and developing cross-functional teams and building high-performing functions
A growth leader who will build, integrate, and scale the system – not just run it
Experience developing and scaling loyalty programs and retention strategies to drive customer engagement and lifetime value
Strong understanding of customer acquisition, retention, and full-funnel optimization
Experience with customer segmentation, personalization strategies, and dynamic content across marketing channels
Familiarity with marketing technology platforms, including CRM, CDPs, and analytics tools
Strong analytical mindset with ability to translate data into insights, strategy, and action
Excellent communication and cross-functional leadership skills
Experience operating in a retail or omnichannel environment preferred
Based in Tyler, TX at our home office
Preferred Skills

Familiarity with data analysis and audience insights; ability to work with analytics teams to validate performance, troubleshoot issues, and extract actionable insights (SQL experience a plus)
Experience leveraging digital analytics tools (e.g., GA4) to inform optimization and decision-making
Experience building and scaling testing and experimentation frameworks (A/B testing, personalization)
Strong test-and-learn mindset with a focus on continuous optimization
Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.
Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 – 2555 or visit your nearest Cavender's store.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.