CONTENT MARKETING MANAGER

About Substrata
Substrata is a growing bio‑chemical manufacturing company that specializes in enzyme‑based solutions. We develop environmentally conscious products that enhance soil performance, reduce dust, and support more efficient, sustainable operations across infrastructure, agriculture, and industrial applications. Our solutions are used globally in public works, road construction, mining, oil & gas, agriculture, and renewable energy sectors—helping organizations solve challenges related to road stability, dust control, and long‑term durability. Our flagship product, Perma‑Zyme, is widely used by counties and contractors to build longer‑lasting, lower‑maintenance unpaved roads without relying on constant chemical re‑application. As demand grows across the U.S. and internationally, we are continuing to expand and invest in marketing to better educate our customers and support our sales team.

Job Summary
The Content Marketing Manager is a high‑impact role responsible for leading content strategy and execution across key organic channels, including blog, email/CRM, social media, and video. Working closely with the Director of Marketing, you will serve as our brand storyteller—translating complex, technical concepts into clear, compelling content that resonates with B2G and B2B audiences, including county engineers, public works leaders, and contractors. This role focuses on creating content that not only educates but drives measurable business outcomes. Success is defined by the ability to increase traffic, generate qualified leads, and contribute to pipeline growth through effective content and distribution. The ideal candidate is both creative and data‑driven, with the ability to think strategically while also executing content hands‑on, including writing, filming, editing, and publishing content across platforms.

How You Will Make an Impact

Content Strategy Development

Develop and manage a multi‑channel content strategy aligned to business and marketing goals

Identify high‑impact content opportunities across blogs, email, social, website, and video channels

Research industry trends and customer insights to inform content direction

Partner with internal teams to ensure messaging aligns with brand positioning and growth initiatives

Strategize a testimonial collection and production process

Content Creation, Production & Management

Own the full lifecycle of content production from ideation to distribution

Create and maintain an editorial content calendar across all channels

Write and edit high‑quality:

Email campaigns and nurture sequences

Website and landing page content

Blog articles and thought leadership pieces

Capture and produce multimedia content, including:

Filming short‑form and long‑form video content (on‑site and in‑field when needed)

Taking photos for use across social, web, and marketing materials

Editing and repurposing video content for social platforms (e.g., TikTok, Instagram Reels, Facebook, LinkedIn)

Ensure all content is on‑brand, optimized for SEO, and tailored to platform best practices

Owned Channels (CRM, Social, Blog, Video)

Maintain a consistent and strategic cadence across CRM, blog, and social media channels

CRM & Email Marketing:

Own and evolve email marketing strategy to drive engagement and conversions

Build and optimize nurture campaigns and newsletters

Organic Social Media:

Develop and manage social media calendars

Publish and optimize content across platforms

Drive audience engagement and community growth

Video & Short‑Form Content:

Create platform‑native video content tailored to TikTok, Instagram, and LinkedIn

Continuously test and iterate on content formats to improve engagement and reach

Blog & Website Content:

Create, edit, and publish SEO‑driven blog and website content

Align content with keyword strategy and inbound lead generation goals

Performance Tracking & Optimization

Define KPIs and track performance across content and channels

Analyze metrics such as engagement, traffic, conversions, and lead generation

Use insights to continuously refine content strategy and improve performance

Cross‑Functional Partnership

Collaborate with in‑house graphic designer, sales team, and leadership team to produce high‑quality content

Partner with internal subject matter experts (sales, technical, leadership) to develop compelling, credible content

Support broader marketing initiatives, including webinars, podcasts, digital ad campaigns, and brand‑building efforts

Qualifications & Experience

3–5+ years of experience in content marketing, social media, or related roles

Experience creating content for B2G, B2B, technical, industrial, or public sector audiences preferred

Strong writing, editing, and storytelling skills across formats

Proven ability to create and edit video and photo content for social and digital channels

Experience filming and producing short‑form video content (iPhone or camera‑based)

Familiarity with video editing tools (e.g., Adobe Premiere, Final Cut, CapCut, or similar)

Hands‑on experience with HubSpot (or similar CRM/email platform)

Strong understanding of social media platforms and content best practices

Solid understanding of SEO, keyword strategy, and content optimization

Excellent organizational, planning, and calendar management skills

Self‑motivated, proactive, and comfortable working in a fast‑paced environment

Performance Expectations
This role is responsible for driving measurable impact through content—not just producing it. Success will be evaluated based on improvements in engagement, traffic, lead generation, and contribution to pipeline growth.

KPI/Goal Expectations
Within 1 Month You’ll:

Establish baseline performance metrics across social, email, and web content

Identify key opportunities to improve content performance and audience engagement

Prepare initial content aligned to business priorities and begin testing messaging and formats

Build a structured content calendar aligned to lead generation goals

Within 3 Months You’ll:

Improve social media engagement rates

Increase content‑driven traffic to the website from social and organic channels

Begin contributing to lead generation through content and campaign support

Establish a consistent testing and optimization cadence across content formats, messaging, and channels

Align content performance with campaign and business objectives

Within 6 Months You’ll:

Drive sustained growth in social audience, engagement, and brand visibility

Contribute to lead volume growth and improved conversion rates through optimized content and campaigns

Establish a repeatable, high‑performing content and distribution strategy across channels

Demonstrate clear impact of content on pipeline generation and marketing performance

Continuously optimize content based on data, improving engagement, traffic, and conversion efficiency over time

Company Benefits

Base Salary plus quarterly bonus plan

Health, Dental, and Vision Insurance

Short‑ and Long‑Term Disability

401k matching

4 Weeks Paid Time Off

7 Paid Federal Holidays

Fun and supportive work environment

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