VP Marketing

Sika is searching for a talented highly experienced marketing professional for our VP position. In this role, the VP of Marketing would have full responsibility for product management/marketing and promotional support of Sika Automotive and Industry businesses (USA).
Key Responsibilities

Manage internal Marketing and Product Management team for effectiveness and performance to expectations
Align departmental resources and activities to the aligned and agreed on business KOI's and driven strategies
Conduct market research and analysis to determine size and attractiveness of targeted market segments
Understand Sika's market share vs. competition, measure it regularly and strategize for growth
Complete competitive analysis as required to support product position vs competitive threats
Assist in development of a 3-year strategic plan
Develop a 1-year marketing plan with Sales Management and implement on-time according to established budget
Manage the internal RFP process for approval of development projects
Support Sales to support NBS- new booked sales targets
Oversee internal communications where requested (Newsletters, special events)
Manage special projects introduced by Senior Executive Staff as required

#J-18808-Ljbffr