SUMMARY
The Director of E-Commerce is responsible for shaping and executing our e-commerce strategy, driving revenue growth, enhancing brand visibility, and ensuring an exceptional online shopping experience for our customers.
KEY RESPONSIBILITIES
- E-Commerce Strategy: Develop and execute a comprehensive e-commerce strategy aligned with company goals including ship from store and buy online pick-up in-store.
- Operations: Manage fulfillment, shipping and logistics for online orders.
- Team Leadership: Lead, mentor, and foster a cross-functional team, including web developer, digital marketer, and customer service representative.
- Online Merchandising: Oversee product listings, pricing strategies, and promotional campaigns for optimized sales and margins.
- Website Optimization: Continuously improve user experience, website functionality, and mobile responsiveness to boost satisfaction and conversion rates.
- Digital Marketing: Collaborate with the marketing and loyalty teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.
- Analytics and Reporting: Lead the maintenance of the e-commerce section of the Marketing scorecard and key performance indicators. Leverage data and analytics to drive informed decisions, monitor performance, and identify areas for enhancement.
- Vendor and Partner Management: Collaborate with franchisees, third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem for a positive guest experience.
- Customer Experience: Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution.
- Budget Management: Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI.
- Compliance: Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.
QUALIFICATIONS
- Bachelor’s degree in business, IT, marketing, or a related field.
- Minimum 7 years of e-commerce leadership experience.
- Proven track record of driving revenue growth in an e-commerce environment.
- Strong grasp of digital marketing strategies and tactics.
- Exceptional analytical and problem-solving skills.
- Proficiency in e-commerce platforms (e.g. Shopify, Shipstation) and related technologies.
- Experience with peripheral DTC enabling technologies required.
- Experience integrating third-party loyalty/rewards systems.
- Experience working in multi-unit and franchise environments.
- Effective team management and leadership abilities.
- Outstanding communication and interpersonal skills.