Director of Performance Creative

Job DescriptionJob Description

Director of Performance Creative – Happy Head – Los Angeles
About Happy Head

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

Happy Head is the global leader in dermatologist-prescribed hair medicine. As the leading telemedicine platform focused exclusively on hair growth, we provide powerful, personalized medical treatment. Our medicines are prescribed and patients are cared for only by board-certified dermatologists, the only medical profession with hair and scalp training.

About the Role

Happy Head is looking for a

Director of Performance Creative

to own the performance creative engine across paid channels. This is a player-coach role where you'll set the direction, get hands-on with concept and design when needed, and manage designers and agencies to move faster and ship more winning creative.

You'll work across

both traditional and AI-powered creative production

: photo-real life shoots, directing UGC content, directing our founders in founder-centric ads, and mastering AI tools ( , NanoBanana, Midjourney) for still and video assets.

You'll own performance creative end-to-end—from interpreting ad account signals to crafting the hook/proof/offer, to ensuring traffic lands on optimized experiences and drives funnel performance. Production may be distributed, but creative strategy, standards, and final direction live with you.

Key Responsibilities

Strategic Ownership
Own performance creative strategy across Meta/Instagram, YouTube, Search, Email/Lifecycle Marketing, Amazon, TikTok, Snap, Pinterest, and emerging channels
Build simple, repeatable frameworks by channel and funnel stage (hooks, angles, proof, offers, CTA logic, pacing)
Maintain a clear testing roadmap: what we're testing, why, what "good" looks like, and rotation plans to prevent creative fatigue
Review performance weekly with Paid, Product, and Creative teams; translate results into actionable next steps

Hands-On Execution
Get hands-on when needed: concepting and designing to unlock new ideas fast and raise execution standards
Direct photo shoots with actors, products, and photographers
Direct UGC creators and founders in on-camera content
Leverage AI tools for rapid iteration of video and still creative assets
Coach designers through critique, clear standards, and day-to-day feedback

Funnel Alignment
Ensure ads and landing experiences are aligned (LP/PDP/advertorial/quiz)
Maintain consistency across products with documented learnings for reuse

What Success Looks Like
More winners, faster learning, fewer "random" one-offs
Higher creative output without quality dropping, with rotation plans that keep ads fresh
Strong ad → destination → funnel consistency across products
Learnings captured, documented, and reused systematically

Qualifications Required
5+ years in performance/growth creative (DTC/subscription preferred)
2+ years managing and developing junior designers
Based in LA, or willing to relocate within 60 days of start date
Proven track record building performance creative systems (frameworks, roadmaps, review loops, documentation) that moved business metrics
Deep Meta/Facebook advertising experience with ability to translate learnings across channels
Passion,

not disdain , for Direct Marketing
Strong direct-response instincts: messaging hierarchy, proof points, offer framing, clear CTAs
Proficiency with traditional creative production (Photoshop, managing photo/video shoots, directing talent)
Proficiency with AI creative tools (Midjourney, , or similar)
Comfortable working in the weeds while coaching and developing team members
Strong collaboration skills with Paid Media, Product, CRO/UX, and leadership teams

Preferred
Experience with before/after campaigns in aesthetics or beauty
Beauty industry experience
Experience marketing to affluent male customer base
Video sales letter (VSL) experience

Company DescriptionThis is a hybrid job (~50% in office, ~50% remote) in West Los Angeles. Do not apply if you do not plan on accepting a largely in-person role.

Happy Head ( ) is a rapidly growing and profitable telehealth startup, which lies at the intersection of Telemedicine, Health & Wellness, Technology, E-commerce, D2C, and Pharma. Learn more at !Company DescriptionThis is a hybrid job (~50% in office, ~50% remote) in West Los Angeles. Do not apply if you do not plan on accepting a largely in-person role. xsgimln

Happy Head ( ) is a rapidly growing and profitable telehealth startup, which lies at the intersection of Telemedicine, Health & Wellness, Technology, E-commerce, D2C, and Pharma. Learn more at !