Senior Associate, UX Content Strategist, AI & Consumer Experience

Senior Associate, UX Content Strategist, AI & Consumer Experiences

Location Designation: Hybrid - 3 days per week
Key Responsibilities

Consumer Experience Content Strategy

Define and evolve content strategy across NYL.com and other consumer and client-facing digital journeys and ensure cohesion across experiences.
Map and structure content across awareness, consideration, and conversion stages to reduce friction and improve clarity.
Establish strategic frameworks for core product/solution pages, FAQ libraries, and campaign landing experiences.
Establish content patterns and page-level frameworks that support intuitive navigation and decision-making.
Ensure messaging and interaction logic remain consistent across consumer digital touchpoints.
AI & Search-Driven Discoverability

Execute AI-driven discoverability strategy and translate it across NYL.com & consumer experiences, including adapting to generative search and AI Overviews.
Shape structured content and schema approaches that improve how consumer content is organized, surfaced, and interpreted in search and AI-driven environments.
Partner with Analytics to evolve performance models beyond traditional keyword metrics.
Future-proof consumer content for emerging search behaviors and AI-mediated discovery.
Structured Content & Governance

Develop scalable content models that support reuse, modularity, and clarity across digital consumer experiences.
Align consumer content structures with enterprise taxonomy and structured content standards.
Identify and reduce duplication or fragmentation across pages and journeys.
Lead content modernization efforts to improve clarity, consistency, and performance.
Cross-Functional Collaboration

Partner with Content and Design colleagues to ensure content supports intuitive page layouts and interaction flows.
Collaborate closely with Product and Marketing to align brand and experience-level messaging and priorities.
Work with Authoring & Enablement to implement structured and reusable content systems and publishing workflows.
Participate in Compliance and Legal reviews to ensure consumer-facing content meets regulatory standards.
What Success Looks Like

Consumer content demonstrates measurable improvements in visibility, engagement, and conversion and is discoverable across traditional search and AI-driven search.
Digital experiences reinforce trust and transparency at key decision points.
Content journeys consistently communicate New York Life’s full breadth of solutions, beyond just life insurance.
Content architecture supports deeper understanding of financial planning topics and product options.
Digital consumer experiences reinforce credibility, transparency, and long-term trust.
Qualifications

Experience

Minimum 3+ years of experience in content strategy, digital product content, UX writing, or structured content architecture.
Experience working within cross-functional digital product or experience teams.
Demonstrated experience shaping content systems across complex, multi-page digital experiences.
Experience supporting search-driven or AI-influenced digital environments.
Experience in financial services or other regulated industries strongly preferred.
Strong stakeholder management and collaboration skills across Design, Research, Product, Marketing, Analytics, and Compliance.
Technical Expertise

Strong understanding of content modeling, structured content systems, and taxonomy principles.
Familiarity with schema markup and machine-readable content frameworks.
Experience working within CMS environments and structured content workflows.
Ability to interpret analytics and behavioral data to inform content decisions.
Understanding of accessibility standards and inclusive design principles.
Proficiency with design tools such as Figma and collaborative digital product workflows.
Please include a project portfolio or work examples as a document or link with your resume when applying.
Pay Transparency

Salary Range: $90,000-$128,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Employees are eligible for an annual discretionary bonus and may also be eligible to participate in an incentive program.

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