Director, Customer Insights & Engagement – CAR T Multiple Myeloma Market Researc

## Director, Customer Insights & Engagement - CAR T Multiple Myeloma Market ResearchPrinceton - NJ - US* Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities. Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.* Work with Secondary Data Analytics partners to synthesize data from multiple sources (APLD, IQVIA, SHS, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies.* Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.* Consistently deliver timely customer-centric insights, analytics and market perspectives that unlock growth potential and create competitive advantage. Influence the pull-through of insights to action on the business in service of developing and delivering more medicines, to more patients, faster.* Integrate book-of-work (forecasting, market research, analytics) prioritizing and negotiating trade-offs according to business priorities. Inspires, coaches and develops team to deliver best-in-class integrated functional deliverables against priorities.* Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.* Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.* Partner with Senior Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice* Drive the adoption and application of advanced techniques, including AI, and other innovative methodologies to enhance insights generation, speed, and support strategic decision-making.* Engages as a key thought partner and trusted advisor to the VP, Brand Leads and VP, US Sales Cell Therapy and their respective teams. Serves as an active member of the MM Commercial leadership team.* Adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to continuously elevate the organization's insights capabilities in collaboration with the CoE* Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies* Integrate advanced techniques (including AI) into business processes, fostering a culture of innovation and data-driven decision-making.* Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation* This role does not have direct people management responsibilities but will provide direction to junior team members or peers and guide vendors on project-based activities.* Ensure adherence to all BMS operating policies and governance standards.* 8-10+ years of experience in pharmaceutical analytics or market research, ideally within oncology or related therapeutic areas.* Bachelor's degree required; advanced degree (Master's or PhD) preferred.* Mastery of advanced market research methods (e.g., behavioral science and advanced qualitative/quantitative techniques)* Proven ability to synthesize complex data sources - primary research, secondary data, and competitive intelligence - into actionable insights for senior leadership.* Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.* Excellent communication and presentation skills, capable of delivering clear, concise recommendations* Demonstrated ability to work independently while fostering collaboration and ensuring quality control of deliverables* Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, advanced analytics platforms) and comfort operating in ambiguous environments.* Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.* Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.* Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.* Strategic Collaborator: Trusted advisor to brand teams, bridging insights, strategy, and execution.* Customer-First Mindset: Champions understanding and serving customers across all engagement touchpoints.* Enterprise Mindset: Balances brand-specific needs with broader enterprise priorities and capabilities.* Innovative Thinker: Anticipates future trends and applies new tools and technologies to strengthen engagement.The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit* **Health Coverage:** Medical, pharmacy, dental, and vision care.* **Wellbeing Support:** Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).* **Financial Well-being and Protection:** 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.**Work-life benefits include:****Uniquely Interesting Work, Life-changing Careers**With a single vision as inspiring as "Transforming patients' lives through science(TM)", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.I agree to receiving job recommendations by emailIn consideration of BMS accepting me into its Talent Community, sharing job postings which may align with my interests and/or qualifications, and BMS's mutual agreement to arbitrate disputes, I acknowledge and agree to be bound by the, and agree to receive occasional email notifications, including job alerts, news, and career opportunities. I also understand that I would need to submit a complete application to an open position via the website to be considered for employment in that role.**Please read and accept the Bristol Myers Squibb**
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